Product Marketing Manager
130k - 150k USD
Remote
Full Time
#Marketing
#Healthcare
#EHR
#Market Research
#Product Positioning
#Messaging
#Sales Enablement
#Competitive Intelligence
#B2B SaaS
#Customer Acquisition
#Engagement
#Retention
Tebra only initiates contact with candidates via email from an official Tebra email address (@tebra.com, @patientpop.com, or @kareo.com) or through our applicant tracking system, Greenhouse. We will only ask you to provide sensitive personal information through our official application portal — not via social media or text message. We do not conduct interviews via instant messaging.
About the Role
We’re looking for a candidate who is passionate about healthcare, and providing independent healthcare practitioners the best single solution for delivering high quality care to patients. If you nerd out on positioning and messaging, love diving deep into market research and competitive intelligence, and think any time spent talking to customers is time well spent, this is the job for you. This role serves as the nexus of knowledge for EHR and care delivery products for the private practice market.
Your Area of Focus
- Conduct market research and analysis to identify customer needs, preferences, and trends
- Develop product positioning, messaging, and value propositions that resonate with target audiences
- Partner with product management to ensure that our products and services are meeting customer needs and delivering value
- Collaborate with the sales team to develop sales enablement materials, including presentations, demos, and case studies
- Make complex concepts easy to understand
- Analyze and report on key metrics, including customer acquisition, engagement, and retention
- Stay up-to-date on industry trends and best practices related to product marketing and healthcare to identify trends and emerging opportunities.
- Deliver weekly, monthly and quarterly competitive intelligence that draws on internal and external data, research and analysis and uses the voice of our customer.
Your Professional Qualifications
- 4+ years of experience in product marketing, preferably in B2B SaaS preferred. Healthcare technology and EHR experience is a plus.
- Strong analytical and research skills with a proven track record in voice of the customer activities.
- Experience developing positioning and messaging for complex products in heavily regulated and competitive markets.
- Strong understanding of B2B and B2C marketing best practices
- Excellent written and verbal communication skills
- Ability to work independently and in a fast-paced environment
About Tebra
Kareo and PatientPop have joined forces to become Tebra, the digital backbone for practice well-being. While our teams are still supporting both products, our new hires and current employees are now united as Team Tebra.
Tebra aims to unlock better healthcare by helping independent practices bring modernized care to patients everywhere. Well over 100,000 providers trust Tebra to elevate their patient experience, and help them grow their practice. At Tebra, we’re building the future of well-being together. That shared vision for tomorrow begins with compassion and humanity today.
Our Values
Start with the Customer
We get to know our customers - and their patients - and look at the world through their lens.
Keep It Simple
Healthcare is too complex. We aim to simplify it for everyone.
Stay Entrepreneurial
We reject the status quo and solve problems with creativity, perseverance, and a bias to action.
Better Together
We are diverse, humble, and collaborative. We put the team first and win together.
Celebrate Success
Life is short and joy is underrated. We take time to have fun and celebrate success.
Perks & Benefits
In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out obe Fitness or Gympass for a great workout, or LifeWorks Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.
#LI-SS1 #LI-Remote #BI-Remote
Tebra is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
California residents who apply or are recruited for a job with us: please carefully review our California-specific Privacy Notice under the California Consumer Protection Act here: https://www.tebra.com/privacy-policy/california-supplemental-notice/
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