Evergrow
Product Marketing Manager
Hybrid
Full Time
#Marketing
#Product
#Personas
#Content Creation
#Brand
#Campaign Planning
#Collaboration
#Analytical Thinking
#Writing
#Communication
#Brand Management
Evergrow is looking for a Product Marketing Manager
Full TimeSeniorHybridUnited StatesMarketingProductPersonasContent CreationBrandCampaign PlanningCollaborationAnalytical ThinkingWritingCommunicationBrand ManagementEnglishHybrid work401kDental insuranceVision insurance
We’re excited to share that our team is growing!
At Evergrow, we seek to build and sustain a carbon-neutral world. We're fulfilling this mission by making financing accessible for those creating low-carbon infrastructure and technology (e.g., solar, renewable natural gas, energy storage). And there’s a strong why now. The climate bill passed by Congress in 2022 is a game-changer for renewable energy project developers and owners, and we are building solutions to provide everything they need to claim vital financial benefits. Our transparency and speed materially lowers transaction costs and helps more projects get built and accelerate decarbonization.
You should apply if:
You aspire to work alongside the best: We’ve brought together an immensely talented, thoughtful, and mission-driven team—we care deeply about our work, are highly collaborative, and are eager to welcome other like-minded people to join us in our mission. We’ve spent time at leading companies and financial institutions (Google, YouTube, Pinterest, Stripe, U.S. Bank, Point72), academic institutions (Columbia, MIT, Stanford, Princeton), and are backed by leading investors (XYZ Venture Capital, Congruent Ventures, First Round Capital, Garuda Ventures, My Climate Journey, Skyview Ventures, and founders and senior executives from Plaid, Brex, Twitch, Instacart, Charm Industrial, Living Carbon, and Bridgewater Associates).
You’re energized about solving complex problems: We are at a new frontier with climate change—the Inflation Reduction Act signals a profound shift in climate policy, with financial incentive (and benefits) at its core. This brings a vast network of wild-west legislations, processes, businesses and people into the fray, and it will be your job to bring order to the chaos. If you're prepared to tackle these challenges, energized to get into the weeds of renewable energy tax credits, and work to build long-lasting, novel solutions and relationships from scratch, we believe you'll be an excellent match.
Your impact as the Product Marketing Manager:
As Evergrow’s Product Marketing Manager, you will be defining and executing our story and strategies that drive our product awareness, adoption, and overall market success. This role requires an analytical thinker with exceptional content and narrative writing skills, strong communication abilities, a keen eye for maintaining brand consistency across all marketing efforts, and the ability to work collaboratively in a fast-paced start-up environment. You will be directly responsible for:
- Developing clear and compelling product messaging that defines and differentiates Evergrow in the market, while clarifying and educating people about our complex space.
- Creating and evolving customer personas to guide marketing strategies and campaigns, and make sure we’re always focused on the right audiences
- Crafting high-quality, engaging content that engages people in our mission, technology, and how they can learn more and get involved. Part of this will be shaping the tone, look, and feel of this content so it reinforces the brand at every turn.
- Maintaining a brand through-line, connecting all aspects of our marketing strategy, surfaces, and channels, from positioning to social presence to email to sales enablement.
- Planning and executing marketing campaigns across channels, while monitoring and analyzing campaign performance to optimize results.
- Collaborating closely with product, sales, and engineering, as well as external stakeholders (including design, web development, and other agency resources).Contributing to a passionate and empowering team culture as a marketing leader.
We’re looking for someone who:
- Embodies our values and brings passion to the practicalities of solving the climate crisis
- Has 5+ years of Product Marketing or related experience, early stage start-up experience preferredIs an intellectually curious self-starter who is energized by learning new industries and technologies
- Has the ability to break big objectives into actionable and timely projects, and communicate clearly to keep the whole team aligned around them
- Takes ownership of projects and leads them with confidence, assertiveness, independence, and strong orientation around data
- Is motivated to work closely with a lean team and true early stage startup experience, with all the associated scrappiness and speedIs able to collaborate in person in San Francisco three days per week (required)
Even if you don’t match every listed requirement, we highly encourage you to apply! At Evergrow, we value our differences, and encourage all - especially those whose identities are traditionally underrepresented in tech organizations - to apply. We’ve embedded diverse perspectives at all levels at Evergrow, because we know it makes our team stronger and better equipped to serve all stakeholders.
We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, political belief, or any other characteristic protected by law.
Compensation and benefits
🏥 Top-tier health, dental, and vision insurance
💰 401(k)
🥕 Daily lunch provided
🏝 Flexible PTO
👶 Family Leave
🌳 Regular team retreats and offsites
🐶 Dog-friendly office in downtown San Francisco
🌐 Visa and / or green card sponsorship (our CEO's first startup focused on streamlining immigration!)Base pay may vary considerably depending on job-related knowledge, skills, and experience.
The expected salary ranges for this San Francisco-based position are outlined below and may be modified in the future.
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