Product Marketing Manager at Micromerchantsystems

M
Micromerchantsystems

Product Marketing Manager

Remote

Full Time

#Marketing

#Market Research

#Product Positioning

#Campaign Development

#Sales Enablement

#Content Creation

Micromerchantsystems is looking for a Product Marketing Manager

Sign up to unlock quick summaries and profile fit assessments

JOB SUMMARY:
We are seeking a dynamic and experienced Product Marketing Manager with a strong background in healthcare software, specifically targeting pharmacy owners. This role is pivotal in translating technical features and updates into meaningful marketing initiatives that resonate with our target audience. The ideal candidate will have a proven track record of creating compelling product campaigns that drive engagement and growth.
KEY RESPONSIBILITIES: Responsibilities include but are not limited to:
·         Market Research & Analysis: Conduct in-depth market research to understand the needs, preferences, and pain points of pharmacy owners. Analyze industry trends to inform product positioning and marketing strategies.
·         Product Positioning & Messaging: Develop clear and compelling product positioning and messaging that differentiates PrimeRx in the marketplace. Ensure all marketing materials effectively communicate the value propositions of our software solutions.
·         Campaign Development & Execution: Plan, develop, and execute integrated marketing campaigns that highlight product features and benefits. Utilize various channels, including digital marketing, content marketing, webinars, and events, to reach and engage the target audience.
·         Sales Enablement: Collaborate with the sales team to create and update sales tools, presentations, and training materials. Ensure the sales team is well-equipped to communicate product value and address customer inquiries effectively.
·         Content Creation: Oversee the creation of high-quality content, including blog posts, case studies, whitepapers, and videos, that educates and informs pharmacy owners about PrimeRx's offerings.
·         Customer Feedback Integration: Gather and analyze customer feedback to inform product development and marketing strategies. Work closely with the product development team to ensure customer needs are met.
·         Performance Tracking & Reporting: Monitor and analyze the performance of marketing initiatives. Provide regular reports on key metrics and use insights to optimize future campaigns.
JOB COMPETENCIES:
Healthcare Software Expertise:
In-depth knowledge of healthcare software solutions, particularly those tailored for pharmacy management.
Ability to translate complex technical features into clear, customer-centric benefits.
 
Pharmacy Industry Insight:
Comprehensive understanding of the pharmacy sector, including regulatory requirements and operational challenges.
Experience engaging with pharmacy owners and stakeholders to identify and address their specific needs.
Strategic Marketing Planning:
·         Proven ability to develop and implement effective marketing strategies that align with business objectives.
·         Skill in conducting market research to inform product positioning and campaign development.
Campaign Development and Execution:
Experience in creating and managing integrated marketing campaigns across multiple channels.
Ability to craft compelling narratives that highlight product value propositions and drive customer engagement.
Sales Enablement:
Proficiency in developing sales tools, presentations, and training materials to support the sales team.
Capability to effectively communicate product benefits and address customer inquiries.
Content Creation and Management:
Strong writing and editing skills for producing high-quality content, including blog posts, case studies, and whitepapers.
Experience overseeing multimedia content creation, such as videos and webinars.
Analytical Skills:
Ability to analyze marketing performance data to assess campaign effectiveness and inform future strategies.
Proficiency in using analytics tools to track key performance indicators and generate actionable insights.
Project Management:
Strong organizational skills to manage multiple projects simultaneously and meet deadlines.
Experience coordinating cross-functional teams to ensure cohesive execution of marketing initiatives.
Communication and Interpersonal Skills:
Excellent verbal and written communication abilities for interacting with internal teams and external stakeholders.
Ability to build and maintain relationships with customers, partners, and industry influencers.
Adaptability and Continuous Learning:
Willingness to stay updated on industry trends, emerging technologies, and best practices in product marketing.
Flexibility to adapt strategies based on market feedback and evolving business needs.
 
QUALIFICATIONS
·         Education: Bachelor's degree in marketing, Business, Healthcare Administration, or a related field. An advanced degree is a plus.
·         Experience: Minimum of +7 years of product marketing experience in the healthcare software industry, with a focus on pharmacy management solutions.
·         Expertise: Deep understanding of the pharmacy industry and the unique challenges faced by pharmacy owners. Proven ability to translate technical product features into benefits that resonate with this audience.
Skills:
·         Strong analytical and strategic thinking abilities.
·         Excellent written and verbal communication skills.
·         Proficiency in digital marketing tools and platforms.
·         Ability to manage multiple projects simultaneously and meet deadlines.
·         Collaborative mindset with the ability to work cross-functionally.
Track Record: Demonstrated success in developing and executing marketing campaigns that drive product adoption and customer engagement.
 
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k) company match
- Paid STD/Life
- Employee discount program
- Employee assistance program
- Spring Health - mental well-being program
 


About PrimeRx
 
PrimeRx, developed by Micro Merchant Systems, is the premier pharmacy management software solution for pharmacies of every size.  PrimeRx is an award-winning, all-encompassing solution that automates core functions, streamlines workflows, and empowers pharmacies to provide exceptional patient care.  With its intuitive, adaptable interface, pharmacies can customize their experience, placing patients at the forefront.  PrimeRx is trusted by thousands of pharmacies nationwide and was recently acknowledged for innovation by the American Business Awards.  PrimeRx is the catalyst for transforming your pharmacy and enhancing patient care.
 
Explore its potential at primerx.io
 
Our hiring process is in compliance with applicable law. All persons hired are required to verify identity and work eligibility and complete employment eligibility verification.
 
We do not accept unsolicited headhunter and agency resumes. We will not pay fees to any third-party agency or Company that does not have a signed agreement with PrimeRx. PrimeRx is an equal-opportunity employer.
 
We eagerly seek applicants of diverse backgrounds and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities (or disability), age, sexual orientation, veteran status, or any other characteristic protected by law.
M

Micromerchantsystems

4 views

0 applied
Visit Micromerchantsystems
Share this job
Copy Permalink
Open roles at Micromerchantsystems
M
Micromerchantsystems

Manager, Supplier Relations

Remote

Full Time

#Marketing

#Relationship Building

#Negotiation

#Analytical Mindset

#Project Management

#CRM Systems

M
Micromerchantsystems

PrimeRx Digital Marketing Specialist

Remote

Full Time

#Digital Marketing

#Software

#B2B

#SEO

#PPC

#Social

#Marketing Automation

#CRM

#Campaign Development

#Analytics

#Reporting

#Process Improvement

#Vendor Management

M
Micromerchantsystems

PrimeRx Digital Marketing Specialist

Remote

Full Time

#Marketing

#Software

#Digital Marketing

#SEO

#PPC

#Social

#HubSpot

#Salesforce

#Google Ads

#Google Analytics

#Project Management

#CRM

#Marketing Automation

M
Micromerchantsystems

Digital Marketing Specialist

Remote

Full Time

#Marketing

#Software

#B2B

#SEO

#PPC

#Social

#HubSpot

#Salesforce

#Google Ads

#Google Analytics

#Project Management

#CRM

#Marketing Automation

Discover similar jobs
Newlawbusinessmodel logo
Newlawbusinessmodel

Marketing Manager

Remote

Full Time

#Marketing

#AI Tools

#Data Analysis

#Social Media

#Campaign Management

#Funnel Optimization

#Content Strategy

#Performance Marketing

RouteThis logo
RouteThis

Enterprise Business Development Lead

63k - 100k USD

Remote

Full Time

#Sales

#Business Development

#Account Based Selling

#Prospecting

#Sales Enablement

#Pipeline Generation

#Project Management

S
Sui Foundation

Senior Experiential Events Marketing Manager

Remote

Contractor

#Marketing

#Web3

#Blockchain

#Event Production

#Project Management

#Coordination

#Creative

#Budget Management

#Operations

#Collaboration

#Stakeholder Management

D
Docker

Senior Field Marketing Manager

Remote

Full Time

#Field Marketing

#Channel Marketing

#B2B Marketing

#Partner Marketing

#Pipeline Generation

#Localization

#Sales Enablement

#Event Strategy

#ABM

#Developer Relations

A
Anteelo

UI/UX Designer

Remote

Full Time

#Technology

#UI Design

#UX Design

#Wireframes

#Market Research

Resumedia logo
Resumedia

Copywriter Translator

Remote

Contractor

#Marketing

#Copywriting

#Translation

#Editing

#SEO

#Content

AireSpring logo
AireSpring

Marketing Events Coordinator

Remote

Full Time

#Marketing

#Trade Shows

#Event Coordination

#Event Planning

#Vendor Management

#Logistics

#Project Management

#Email Marketing

#Social Media

#Marketing Campaigns

B
Botanic Tonics

Social Media Strategist

Remote

Full Time

#Social Media

#Marketing

#Community Management

#Social Media Strategy

#Content Creation

#Social

#Influencer Management

#Community Engagement

#Paid Social

#Analytics

#Video Editing

#Strategy

#Partnerships

Fieldbuddy logo
Fieldbuddy

Video Editor

nl flag
Netherlands

6k - 6k USD

Remote

Internship

#Marketing

#SaaS

#Content Creation

#Video Editing

#English

#Market Research

#Creative Thinking

#Technology

Veeva logo
Veeva

Director of Product Marketing - Clinical Operations

125k - 200k USD

Remote

Full Time

#Product Marketing

#Operations

#Life Sciences

#Content Creation

#Team Leadership

#Strategic Planning

#Sales Enablement

#Messaging

#PowerPoint

#Communication

K
Kustomer

Creative Director

Remote

Full Time

#Creative Direction

#Brand Design

#Marketing

#Figma

#Adobe Photoshop

#Adobe Illustrator

#adobe indesign

#Google Slides

#Design Systems

#Art Direction

#AI Tools

GoodRec logo
GoodRec

Head of Growth

Remote

Full Time

#Growth

#Data Analysis

#Testing

#SQL

#Customer Research

#Project Management

#Google Analytics

#Amplitude

#User Journeys

#Market Research

Ensabill logo
Ensabill

Marketing Specialist

Remote

Full Time

#Marketing

#Social Media Management

#Market Research

#Advertising

#Brand Awareness

#Pricing

#Budget Management

Halcyon logo
Halcyon

Strategic Alliances Marketing Manager

150k - 175k USD

Remote

Full Time

#Cyber Security

#Marketing

#Partner Marketing

#Campaign Management

#Project Management

#Salesforce

#HubSpot

#Marketo

#Security

C
Cytora

Webflow Developer and Designer

Remote

Full Time

#Insurance

#Web Development

#Marketing

#Webflow

#Visual Design

#SEO

#Figma

#Photoshop

#Illustrator

#HubSpot

#Salesforce

#Management

B
Blacksmith Agency

SEO Specialist

Remote

Full Time

#Digital

#SEO

#Marketing

#SEO Strategy

#Keyword Research

#Technical SEO

#Analytics

#Google Search Console

#Ahrefs

#SEMrush

#Screaming Frog

#WordPress

#Local SEO

S
SabaTrust

Business Development Social Media Manager

Remote

Full Time

#Social Media

#Business Development

#Public Relations

#Social Media Management

#Content Creation

#Copywriting

#Influencer Marketing

#Project Management

#Content

EncephaloInvestments logo
EncephaloInvestments

Marketing Intern

Remote

Internship

#Marketing

#SEO

#Social Media

#Outreach

#Brand Awareness

Literati logo
Literati

Social Media Manager

70k - 85k USD

Remote

Full Time

#Social Media

#Creative

#Social Media Management

#Content Creation

#Instagram

#TikTok

#LinkedIn

#Suite

#Social

W
Wisp

Community & Engagement Manager

Remote

Contractor

#Community Management

#Marketing

#Engagement

#Social Media

#Written Communication

#Collaboration

#Customer Engagement

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.