Product Marketing Manager at Twitch

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Twitch

Product Marketing Manager

us flag
United States

98k - 180k USD

On-site

Full Time

#Marketing

#Product Marketing

#Project Management

#Data Analysis

#Consumer Insights

#Strategy Development

Twitch is looking for a Product Marketing Manager

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Twitch is the world’s leading live streaming service, fostering global communities centered around gaming, entertainment, music, and more. We are looking for a Product Marketing Manager to join our team in a full-time, on-site capacity to help empower our creators and drive the adoption of our innovative features.

Responsibilities

  • Develop and execute go-to-market strategies for new and existing product features by leveraging customer research and actionable insights.
  • Lead cross-functional teams, including Product, Engineering, Design, and PR, to ensure successful and impactful product launches.
  • Collaborate directly with the product team to influence the roadmap based on the most pressing needs of our creator community.
  • Manage internal creative partners to ensure all marketing assets and programs are delivered on time and within budget.

Must-haves

  • At least 4 years of professional experience in a corporate or startup environment.
  • A minimum of 2 years of experience in a marketing role within the technology sector.
  • Proven ability to influence senior leadership and collaborate effectively with Product Management, Analytics, and Communications teams.
  • Strong data fluency, with a track record of using analytics to guide consumer marketing and strategy.
  • Solid project management skills and experience executing complex marketing initiatives.
  • Professional proficiency in English.

Nice-to-haves

  • Prior experience working with digital communities or content creators.

Benefits

The base salary for this position ranges from $98,200 to $179,600 USD, depending on your specific market location and experience.

  • Comprehensive medical, dental, and vision insurance.
  • Disability insurance coverage.
  • 401(k) retirement plan.
  • Maternity and paternity leave.
  • Flexible working hours.
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