Product Marketing Lead
135k - 180k USD
Hybrid
Full Time
#Marketing
#Market Research
#Competitive Analysis
#Sales Enablement
#Product Strategy
#Go To Market Strategy
#Leadership
#Communication
#Presentation
#Analytical Skills
We are looking for a Director of Product Marketing to join our team and help community financial institutions compete effectively against major banks and fintech companies. Our platform provides a unified digital experience that has already helped our partners move billions of dollars and achieve top-tier industry recognition.
Responsibilities
- Partner with senior leadership and product teams to design and implement marketing strategies that align with our core business goals.
- Create clear, persuasive messaging that highlights the unique value of our products to the right stakeholders.
- Manage and grow our programs for analyst and consultant relations.
- Perform deep market research and competitive analysis to guide our ongoing product strategy.
- Direct cross-functional teams through product launches, go-to-market campaigns, and customer adoption initiatives.
- Design sales enablement strategies, including the creation of training materials and tools to improve win rates.
- Measure the success of marketing efforts against key performance indicators and refine our approach based on data.
- Mentor and lead a high-performing team of product marketing professionals.
Must-haves
- At least 8 years of experience in SaaS product marketing, with a preference for those with a background in fintech.
- Exceptional communication and presentation abilities, especially when explaining technical concepts to various audiences.
- A solid grasp of current trends within the banking and financial technology sectors.
- A demonstrated history of successfully executing product marketing strategies.
- Strong analytical skills and the ability to turn data into clear, actionable plans.
- The ability to thrive and collaborate effectively in a fast-paced, hybrid work environment.
Benefits
The annual base salary for this position is $135,000 to $180,000, depending on your experience and location.
- Equity compensation.
- Hybrid work model.









