Wealthfront

Product Marketing Lead

140k - 162k USD

Remote

Full Time

#Marketing

#Product Marketing

#Strategic Thinking

#Communication

#Data Analysis

#Customer Insights

Wealthfront is looking for a Product Marketing Lead

Full Time Senior Remote Marketing Product Marketing Strategic Thinking Communication Data Analysis Customer Insights English Remote work Medical insurance Vision insurance Dental insurance 401k Paid time off Wellness programs Professional development

140k - 162k USD per year

Wealthfront is seeking a Product Marketing Lead to join our team on a full-time, remote basis. We are a financial technology company that pioneered the robo-advisor category, and we currently manage over $70 billion in client assets. Our mission is to build a financial system that favors people rather than institutions, making it simple for everyone to grow their long-term wealth. In this role, you will help shape our growing marketing organization by crafting product narratives, leading go-to-market strategies, and identifying new growth opportunities for our latest investing products.

Responsibilities

Design and implement comprehensive strategies to launch new investing products, including identifying target audiences, developing resonant positioning, and scaling distribution.
Collaborate closely with our product, engineering, design, and research teams to build a product roadmap that addresses unmet customer needs and drives business growth.
Create clear, insight-driven briefs for creative teams and act as a primary liaison to ensure our messaging remains consistent across all marketing channels.

Requirements

At least 5 years of experience in consumer product marketing, preferably within a technology or startup environment.
A bachelor's degree or higher.
Strong storytelling, communication, and writing skills, paired with a strategic mindset that balances creativity with measurable effectiveness.
Proficiency in bringing structure to ambiguous projects and a data-driven approach to testing, analysis, and performance measurement.
A collaborative, low-ego leadership style with a willingness to dive into the details to support team success.

What we offer

The estimated annual salary for this position is $140,000 to $162,000 USD, plus equity. We provide a comprehensive benefits package designed to support your well-being and professional growth, including:

Medical, vision, and dental insurance.
A 401k plan and employee investing discounts.
Generous paid time off and parental leave.
Wellness programs and reimbursements.
Opportunities for professional development.

Wealthfront

3 views

1 applied

Company Size

251-500

Markets

Fintech

Financial Services

Finance

Social Media

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Product Marketing Lead at Wealthfront