Product Marketing Lead
140k - 162k USD
Remote
Full Time
#Marketing
#Product Marketing
#Strategic Thinking
#Communication
#Data Analysis
#Customer Insights
Wealthfront is seeking a Product Marketing Lead to join our team on a full-time, remote basis. We are a financial technology company that pioneered the robo-advisor category, and we currently manage over $70 billion in client assets. Our mission is to build a financial system that favors people rather than institutions, making it simple for everyone to grow their long-term wealth. In this role, you will help shape our growing marketing organization by crafting product narratives, leading go-to-market strategies, and identifying new growth opportunities for our latest investing products.
Responsibilities
- Design and implement comprehensive strategies to launch new investing products, including identifying target audiences, developing resonant positioning, and scaling distribution.
- Collaborate closely with our product, engineering, design, and research teams to build a product roadmap that addresses unmet customer needs and drives business growth.
- Create clear, insight-driven briefs for creative teams and act as a primary liaison to ensure our messaging remains consistent across all marketing channels.
Requirements
- At least 5 years of experience in consumer product marketing, preferably within a technology or startup environment.
- A bachelor's degree or higher.
- Strong storytelling, communication, and writing skills, paired with a strategic mindset that balances creativity with measurable effectiveness.
- Proficiency in bringing structure to ambiguous projects and a data-driven approach to testing, analysis, and performance measurement.
- A collaborative, low-ego leadership style with a willingness to dive into the details to support team success.
What we offer
The estimated annual salary for this position is $140,000 to $162,000 USD, plus equity. We provide a comprehensive benefits package designed to support your well-being and professional growth, including:
- Medical, vision, and dental insurance.
- A 401k plan and employee investing discounts.
- Generous paid time off and parental leave.
- Wellness programs and reimbursements.
- Opportunities for professional development.
Wealthfront
3 views
Company Size
251-500
Markets
