Product Marketing Lead at Captions

At Mirage, we are redefining the landscape of creative expression. As the leading AI short-form video company, we develop full-stack foundation models and intuitive products that empower over 20 million creators and businesses to unlock their full potential. Our team is a dedicated group of researchers, engineers, designers, and operators based in the heart of New York City. We are backed by world-class investors and are constantly pushing the boundaries of what is possible in video production and editing. We are looking for passionate individuals who want to make a significant impact on our products and our growing company culture.

The opportunity

We are searching for our very first Product Marketing Lead to build this function from the ground up. This is a highly cross-functional role where you will serve as the bridge between our technology and our users. You will be responsible for defining our market positioning, crafting compelling narratives, and ensuring our messaging resonates across all channels. By joining us as an early member of the team, you will have the unique chance to shape our strategy and influence the direction of our product roadmap while working in our Union Square headquarters.

A day in the life

• You will lead the end-to-end strategy for product launches, creating punchy, well-organized campaigns that ensure our entire team is aligned on the vision and delivery.
• You will conduct deep user research and market analysis to uncover pain points, translating those insights into clear personas, effective positioning, and data-driven recommendations for pricing and packaging.
• You will collaborate closely with our product and engineering teams to track feature adoption and retention, identifying opportunities to highlight the right tools to the right users at every stage of their journey.

Who you are

You are a seasoned marketing professional with over 8 years of experience in product marketing. You possess a natural gift for storytelling and are an exceptionally strong writer who can simplify complex ideas into clear, engaging communication. You are comfortable diving into product metrics using tools like Amplitude or Mixpanel to identify growth opportunities. Most importantly, you thrive in cross-functional environments, building trust with colleagues across the company to drive projects forward even when priorities shift. You are fluent in English and ready to work in-person with our team in NYC.

Why you'll love it here

We believe in supporting the well-being and professional growth of our team members. When you join Mirage, you gain access to a robust suite of benefits designed to help you thrive both inside and outside the office:

• Comprehensive medical, dental, and vision insurance plans.
• A 401k retirement plan to help you plan for your future.
• Commuter benefits to make your travel to our Union Square office easier.
• A generous paid time off policy to ensure you have time to recharge.
• Regular company retreats and monthly team events to build lasting connections.
• Wellness programs including subscriptions to services like One Medical, Talkspace, and Kindbody.