Product Marketing Lead
On-site
Full Time
#Marketing
#Product Marketing
#Storytelling
#User Research
#Product Launch
#Metrics Analysis
#Communication
Mirage is the leading AI short-form video company. We’re building full-stack foundation models and products that redefine video creation, production and editing. Over 20 million creators and businesses use Mirage’s products to reach their full creative and commercial potential.
We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. As an early member of our team, you’ll have an opportunity to have an outsized impact on our products and our company's culture.
Our Products
Captions (for consumers)
Mirage Studio (for scale)
Our Technology
Press Coverage
Our Investors
We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.
** Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)
We do not work with third-party recruiting agencies, please do not contact us**
About the role:
We’re hiring our very first Product Marketing Manager; this is an opportunity to sit in a highly cross-functional role and build the product marketing function from the ground up. In this role, you will guide our positioning and nail messaging across different audiences and channels, lead product launches, and stay in lockstep with our customer and our market.
Key Responsibilities:
Positioning & Messaging
Guide positioning in the market and tailor our messaging across different channels and audiences, making sure our unique value is shared through simple, clear narratives — whether on the homepage or through a case study.
Leading Launches
Plan, communicate, and execute tightly-organized, punchy product launches — each complete with its own vision and story — and making sure the entire team is in lockstep on its delivery.
User & Market Understanding
Develop a deep understanding of our users, their pain points, what they value, how to speak to them, and ways to reach them. Share these insights across the company to help inform our marketing approach and provide ideas for our product roadmap.
Have a keen understanding of a market that is quickly evolving. Stay up-to-date on pricing and packaging dynamics as they change, and have a POV on how we should evolve and improve our own pricing and packaging internally.
Drive Greater Feature Adoption & Retention
Track feature awareness, adoption, and retention with a plan on how to grow key features; partner with marketing and product to guide what features we should highlight by platform and persona at different stages of the user journey.
Cross-Functional Contact
Build deep cross-functional relationships with Product, and work closely with Customer Success and Sales to support sales efforts, whether that’s through collateral or customer stories.
Requirements:
8+ years of experience working on a product marketing role.
You are a great storyteller and an exceptionally strong writer. Communication — both written and verbal — is your strong suit.
You maintain a practice of understanding the customer, whether through user interviews or surveys, with an ability to translate user and market insights into personas, positioning, messaging, pricing recommendations, and more.
You have a track record of successfully launching products or features in a B2C or B2B environment, including planning, execution, and post-launch.
You have an eye for detail across both marketing and product; you dive deep into the product, knowing its ins and out, to become a more effective partner and marketer.
You excel at cross-functional work, build trust with teams across the company, and can bring everyone along on the ride with you, even when there are competing priorities.
You feel at ease with pulling your own metrics to measure performance or identify opportunities for feature adoption, whether that’s on Mixpanel, Amplitude, or a BI tool.
Benefits:
Comprehensive medical, dental, and vision plans
401K with employer match
Commuter Benefits
Catered lunch multiple days per week
Dinner stipend every night if you're working late and want a bite!
Doordash DashPass subscription
Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
Multiple team offsites per year with team events every month
Generous PTO policy
Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Please note benefits apply to full time employees only.
