Product Marketing Director
Hybrid
Full Time
#Marketing
#Product Marketing
#Spend Management
#Positioning
#Messaging
#Value Proposition
#Market Research
#Pricing Strategy
#Go To Market
#Storytelling
#Team Leadership
Intro
At Pleo, we’re on a mission to revolutionise the way businesses manage company spending. No more outdated processes, clunky spreadsheets, or frustrating delays - we believe spend management should be seamless, empowering, and surprisingly effective for finance teams and employees alike. We’re creating tools that promote autonomy, foster trust, and let businesses focus on what truly matters.
Our culture is built on transparency, collaboration, and a deep commitment to innovation – which is reflected in our spending solution. At Pleo, you’ll join a passionate team shaping the future of work, all while having some fun along the way.
About the role
We’re looking for a visionary Product Marketing Director to lead our efforts in shaping the overarching narrative and market positioning of our product capabilities and service solutions. In this role, you’ll define and execute strategic positioning, messaging, and value propositions that resonate deeply with our customers and partners. This means translating complex product features into simple and value communication and connecting the different features to compelling, overarching storytelling. You’ll take ownership of our product marketing infrastructure, building unified and scalable systems to align marketing, sales, and product teams, while ensuring consistency across key touchpoints like pricing strategies, the website, and customer communications.
This is a strategic leadership position where you’ll combine storytelling expertise with a helicopter view on existing and future product capability, to connect all elements of the customer journey into a cohesive and impactful experience. You’ll optimise market positioning through research, sharpen pricing models to suit customer needs, and drive go-to-market strategies that set us apart in a competitive landscape. If you’re a dynamic problem solver with a passion for crafting innovative narratives and leading high-impact teams, this is the perfect opportunity to shape the future of spend management and product impact at Pleo!
What you’ll be doing
As a Product Marketing Director, you will:
- Partner with Product to build, ship and grow features that our customers will love.
- Support roadmap development by identifying key value drivers with GTM implications.
- Partner with marketing to deliver outstanding marketing communications and focused campaigns across touchpoints.
- Oversee positioning, messaging and product content development, centered around Pleo customers’ needs.
- Oversee the creation of launch playbooks, including market requirements, sales enablement plans, product led growth initiatives and marketing channel support..
- Articulate the product opportunity in the market and provide insight and leadership from product introduction through end-of-life to commercial domains.
- Build a high performing team through coaching and developing talent. Actively develop an inclusive belonging culture by lifting the value that different perspectives and cultures bring to the organisation.
- Build network and influence across multiple internal functions / divisions
- Advance and drive excellence in the craft
You’ll thrive in this role if:
- You have extensive experience in insights driven marketing and business roles
- You have a track record with financial or regulated products is a plus
- You have experience of leading a team of high performing Product Marketeers
- You leave no stone unturned when it comes to conducting market, competitor and customer research to gather insights and assess market opportunities
- You know how to challenge the status quo with respect, kindness and strong opinions
- You’ve led product and feature launches from conception phase to announcement and adoption
- You can introduce new ways of looking at problems and encourage diverse thinking to find customer and business innovation
- You are an outstanding communicator, be it writing, stakeholder managing or presenting to the rest of the business.
- You have a track record of strategic planning, pragmatism and superior storytelling capabilities
Who you’ll be working with and reporting to
You’ll report to our Senior Director of Product Marketing, Julie Lilliehook, and work closely with our Product and Marketing teams. You’ll be joining our team of 8 Product Marketeers, who each problem solve a different area within the business.
Show me the benefits!
- Your own Pleo card (no more out-of-pocket spending!)
- Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office 🍜
- Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
- We offer 25 days of holiday + your public holidays
- For our Product Marketing team, there is a hybrid approach with two days per week in the office
- Option to purchase 5 additional days of holiday through a salary sacrifice
- We use MyndUp to give our employees access to free mental health and well-being support with great success so far ❤️🩹
- Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
- Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶
Why join us?
Working at Pleo means you're working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.
We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.
Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values, the first of which is ‘champion the customer’, which means we address real pain points that businesses face. Next up is ‘succeed as a team’, which highlights how our strength lies in our diversity and trust in each other. We also ‘make it happen’ by taking bold decisions and following through to deliver results. Last but not least, we ‘build to scale’, creating lasting solutions that address today’s challenges and anticipate tomorrow’s needs.
So, in a nutshell, that's Pleo. Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries! Being HQ'd out of Copenhagen means we're inspired by things like a good work-life balance. If you don't work in the office with us, we'll help you set up the best remote setup possible and make sure you still have time to connect with your team.
About your application
- Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join 💕
- We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there! Our lovely support isn't able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone 😊
- We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.
- When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page.
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