Product Marketing Associate at Placer.ai

ABOUT PLACER.AI: 

One of the fastest growing tech companies in North America, Placer has reached $100 million in ARR (a “Centaur”) in 2024 within 6 years of launching the Placer platform. We crossed the $1B valuation “Unicorn” in 2022. Placer's A.I. based SaaS platform transforms how leaders make critical decisions by unlocking unparalleled visibility into markets and locations, creating a blue ocean market of more than $100B. And the best part is, Placer has accomplished this by leading a privacy-first business in which data has been stripped of user identifiers and only aggregated information is provided within the platform. Our platform provides instant visibility into almost any location in the U.S. Placer has grown exponentially over the past 6 years, counting more than 4,000+ paying customers including many Fortune 500 companies, such as, JP Morgan Chase, Wayfair, Google and many more.
Named one of Forbes America’s Best Startup Employers and a Deloitte Technology Fast company, Placer.AI is proud of our collaborative, innovative and inclusive culture. Is this the type of place that would excite you? If so, we’d love to talk to you!

SUMMARY:
Placer.ai seeks a strategic and detail-oriented Product Marketing Manager to join our dynamic, fast-growing team. In this role, you’ll take ownership of a wide range of product marketing initiatives—from crafting in-app messaging and refining product microcopy to developing compelling collateral that drives engagement and understanding. You should have a knack for writing and an ability to translate complex, technical concepts into clear, persuasive, and jargon-free language. Success in this role requires strong cross-functional collaboration skills, especially with Product, Solutions Engineering, and customer-facing teams. We’re looking for someone with a proactive mindset, a positive attitude, and the ability to independently manage multiple projects, meet deadlines, and drive results.

RESPONSIBILITIES:

• Support new product launches by crafting clear customer-facing positioning and messaging that drives awareness, engagement, and education around new features.
• Create and maintain high-impact marketing assets, including one-pagers, presentations, and videos, that articulate product value and support adoption across key audiences.
• Partner with Product to develop feature-specific microcopy that effectively communicates key components and enhances user understanding.
• Develop user-friendly knowledge base and Academy articles that guide users through feature functionality, usage, and underlying data methodologies.
• Generate segmented in-product messages and emails aimed at different verticals and accounts to increase awareness and adoption.
• Collaborate cross-functionally to shape product communication based on customer feedback and market needs.
• Establish clear KPIs and regularly report on performance, using data to measure impact, optimize campaigns, and inform future product marketing initiatives.
  
  

REQUIREMENTS:

• 2+ years of experience in a Product Marketing role, preferably at a B2B SaaS company
• Native English speaker - A MUST
• Bachelor’s degree in business, marketing or related discipline, Master’s preferred
• Stellar writing skills, with the ability to distill complex, technical concepts into concise, jargon-free language that both educates and persuades (writing samples will be requested)
• Ability to juggle multiple projects while effectively prioritizing and managing your time to address multiple responsibilities within a fast-paced, dynamic environment
• Proven track record of contributing to successful product launches
• Demonstrated ability to collaborate effectively with different teams, including Product, Solutions Engineering, Customer Success, Sales, Operations, and others
• Excellent project management skills 
• Attention to detail
• Data-driven, analytical approach to problem-solving
• Deep curiosity and customer empathy
• Mastery of Google Workspace, including Gmail, Google Slides, and Google Sheets
• Experience using Figma, Skilljar, Hubspot, Salesforce, Highspot, Appcues, and/or Monday would be a big plus
• Experience working with global, distributed teams is desirable

WHY JOIN PLACER.AI? 

• Join a rocketship! We are pioneers of a new market that we are creating
• Take a central and critical role at Placer.ai
• Work with, and learn from, top-notch talent
• Competitive salary
• Excellent benefits

NOTEWORTHY LINKS TO LEARN MORE ABOUT PLACER 

• Placer.ai in a nutshell
• Placer.ai's recent $100M round C funding (unicorn valuation!)
• Placer.ai's data
• Placer.ai in the news
• COVID-19 Economic Recovery Dashboard

Placer.ai is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.

Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.