Product & Innovation Marketing Director
175k - 190k USD
On-site
Full Time
#Marketing
#Product Marketing
#Consumer Insights
#Innovation
#Collaboration
#Analytical Skills
At ByHeart, we are on a mission to transform infant nutrition by delivering real innovation for babies and parents. We have built our company from the ground up, conducting our own groundbreaking clinical trials and establishing our own manufacturing facilities to ensure the highest quality standards. With over 250 million dollars in funding and a growing team of more than 275 people, we are looking for a visionary leader to help us shape the future of feeding.
Role at a glance
We are seeking a Product & Innovation Marketing Director to join our team on a full-time, on-site basis in the United States. This is a director-level position for a candidate who thrives in a fast-paced environment and possesses an entrepreneurial mindset. You will report directly to the VP of Brand & Product Marketing while working across our organization to drive both current product success and future innovation.
Your impact
- Lead the go-to-market strategy for our current product lineup by leveraging consumer insights and performance data to refine our messaging and claims.
- Identify and capture new market opportunities by collaborating with R&D and commercial teams to develop and launch innovative product concepts.
- Build compelling business cases and product narratives that resonate with internal stakeholders and external retail partners to drive long-term growth.
What you'll need
- At least 8 years of experience in product marketing, innovation, or consumer insights, ideally within a CPG challenger brand.
- A unique blend of analytical rigor and creative storytelling, with the ability to translate complex data into actionable marketing strategies.
- Proven success working cross-functionally with teams like R&D, Creative, Retail, and DTC to bring products to market.
- A bachelor’s degree in a relevant field, though an MBA is highly preferred.
- Exceptional communication skills and a passion for uncovering the insights that drive consumer behavior.
Perks and compensation
The annual salary for this position ranges from $175,000 to $190,000. In addition to base pay, you will be eligible for a discretionary performance-based annual cash bonus and company equity. Our benefits package includes:
- Comprehensive medical, dental, and vision insurance with 100% coverage for employees and 90% for families.
- A 401(k) plan with up to a 6% company match.
- Flexible paid time off, including 12 company holidays and 2 floating holidays.
- 16 weeks of fully-paid parental leave, plus new parent support including a free one-year supply of formula and dedicated feeding suites.
