Sait

Performance Marketing Specialist

Canada

59k - 77k USD

Hybrid

Full Time

#Marketing

#Google Analytics

#Google Tag Manager

#SEO SEM

#Keyword Research

#Optimization

#Project Management

#Client Services

#Digital Marketing

#Adobe Creative Suite

#Microsoft Office Suite

Sait is looking for a Performance Marketing Specialist

Full Time Senior Hybrid Canada Marketing Google Analytics Google Tag Manager SEO SEM Keyword Research Optimization Project Management Client Services Digital Marketing Adobe Creative Suite Microsoft Office Suite English Hybrid work

59k - 77k USD per year

The Opportunity

Reporting to the Manager, Marketing and Recruitment, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer/student acquisition.

You are a trend-seeker, and more importantly, a trend-setter. Your campaigns are cutting-edge and innovative. As a member of the Marketing team, you are responsible for envisioning, developing and leading marketing campaigns that generate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. You analyze your campaigns and make adjustments along the way.

You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in and engagement. You are patient when you need to be, and bold when the objectives require it.

The Role

Recruitment Marketing - 90%

Coordinate and appropriately resource internal and external creative partners in the campaign process

Determine the channel, audience targeting or segmentation, density, and the creative concept/message and call to action for each campaign

Monitor campaign metrics and respond as appropriate, including making adjustments mid-campaign

Managing the content and creative components including working with other team members and/or vendors in production

Stakeholder Services - 10%

Collaborate with multiple client groups to source and verify content, build copy and creative

Ensure project planning includes stakeholder input and considerations

Provide real-time and milestone updates to stakeholders

Support a client-centred approach in all aspects of the work we do, with a focus on transparency and inclusion.

Qualifications & Experience

Degree or diploma in marketing, business or similar education

Five years minimum directly related work experience in digital marketing including project coordination and managing approval processes

Direct, hands-on experience in implementing and managing successful paid advertising campaigns including pay-per-click advertising on platforms such as Meta, TikTok, LinkedIn, Google, Programmatic Display and others

Knowledge & Skills

Strong analytical skills to interpret data and translate it into actionable insights. Proficiency in tools like Google Analytics, Google Tag Manager and analytics dashboards is essential

An adaptable mindset to adjust strategies based on evolving industry standards. Demonstrate an innovative and agile approach in testing new strategies

A strong knowledge of SEO/SEM best practices, keyword research, and optimization strategies

Digital Marketing Certificate from the Digital Marketing Institute (DMI) or equivalent certification considered an asset

Project management and client services skills, collaborative team member, and able to manage multiple client projects and deliver on deadlines

Organized and detail-oriented, able to maintain quality control and consistency in the look and feel of SAIT’s institutional campaigns

Familiarity with CRMs, marketing automation, and email marketing is considered an asset

Proficiency in Adobe Creative Suite is considered an asset

Strong written and verbal communication skills, including copywriting, editing and proofing skills. Ability to present publicly to large and small audiences on marketing strategies, trends, and the work that we do

Working-level skills with the Microsoft Office Suite

Job classification: INFORMATION OFFICER II - A5068

Salary range: $59,471.75 - $77,398.10

# of positions: 1

Hours Per Week: 36.25

Posting closing date: Open until position is filled

A flexible Hybrid work model can be offered for this role in accordance with SAIT guidelines.

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Performance Marketing Specialist at Sait