Performance Marketing Specialist at Sait

We are looking for a dedicated Performance Marketing Specialist to join our team and help elevate our digital presence. At SAIT, we are committed to excellence in education and innovation, and we need a creative, tactical professional to lead marketing campaigns that drive student and customer acquisition. You will report to the Manager of Marketing and Recruitment, working in a fast-paced environment where you will act as both a trend-seeker and a trend-setter. Your primary focus will be on developing cutting-edge, measurable campaigns across social, mobile, and traditional channels to ensure we reach our target audiences effectively.

Key outcomes

• Lead the end-to-end development of recruitment marketing campaigns, including defining target audiences, channel selection, and creative messaging.
• Manage the production of campaign content by coordinating with internal teams and external creative partners.
• Monitor campaign performance metrics in real-time, making data-driven adjustments to optimize results and ensure successful acquisition.
• Collaborate with various school departments and stakeholders to source content and ensure project plans align with institutional goals.
• Provide consistent updates to stakeholders, maintaining a client-centered approach that prioritizes transparency and collaboration.

Requirements

• A degree or diploma in marketing, business, or a related field.
• At least five years of professional experience in digital marketing, with a strong background in project coordination and managing approval workflows.
• Hands-on expertise in executing paid advertising campaigns across platforms such as Meta, TikTok, LinkedIn, Google, and Programmatic Display.
• Advanced analytical skills, including proficiency with Google Analytics and Google Tag Manager to translate data into actionable insights.
• Comprehensive knowledge of SEO and SEM best practices, including keyword research and optimization.
• Excellent communication skills, with the ability to write compelling copy and present marketing strategies to diverse audiences.
• Proficiency in the Microsoft Office Suite and a proven ability to manage multiple projects while meeting strict deadlines.

Preferred qualifications

• A Digital Marketing Certificate from the Digital Marketing Institute or an equivalent professional certification.
• Familiarity with CRM systems, marketing automation, and email marketing platforms.
• Working knowledge of Adobe Creative Suite for content creation and design.

Compensation

The salary range for this position is $59,471.75 to $77,398.10. We are pleased to offer a flexible hybrid work model to support a healthy work-life balance.

How to apply

If you are a collaborative, detail-oriented marketer who thrives on innovation and measurable results, we invite you to apply. Please submit your application to be considered for this opportunity. We look forward to reviewing your qualifications.