Performance Marketing Manager at Coast

At Coast, we are modernizing the massive U.S. B2B card payments infrastructure. We focus on supporting the country's 500,000 commercial fleets and millions of drivers who rely on outdated financial tools. Our mission is to provide these essential businesses with transparent, digital-first financial services through our cutting-edge spend management platform. We have secured $165 million in funding from top-tier investors to scale this vision and transform how commercial fleets manage their expenses.

The role

We are seeking a Senior Performance Marketing Manager to join our team on a full-time basis. This is an on-site position based in the United States. You will play a critical role in scaling our growth by leading our digital advertising strategy, testing new channels, and optimizing our paid media efforts to drive significant revenue.

Core responsibilities

• Take full ownership of our paid media execution, including search, social, and trade media, while managing budgets and targeting to maximize efficiency.
• Develop and implement rigorous testing and optimization processes for all channels to ensure we are constantly improving our return on ad spend.
• Collaborate closely with our demand generation and content teams to refine campaign assets and landing pages based on performance data and actionable insights.

Skills and experience

To be successful in this role, you should possess a strong background in B2B marketing and a data-driven mindset. We are looking for the following qualifications:

• At least 4 years of hands-on experience in performance marketing with a proven ability to manage substantial advertising budgets.
• Deep expertise in Google Ads and Bing Ads, along with practical experience using LinkedIn Ads and Meta.
• Advanced analytical capabilities, including proficiency in SQL and Excel, to track campaign performance and report on business results.
• Experience with media buying outside of self-service platforms and a strong grasp of Google Tag Manager for tracking and measurement.

Compensation and benefits

We offer a competitive total compensation package designed to reward your expertise and contributions to our growth. The annual salary range for this position is $110,000 to $140,000. In addition to base pay, you will receive:

• Equity compensation with meaningful potential upside.
• A signing bonus.
• Comprehensive medical, dental, and vision insurance.
• Unlimited vacation and paid time off.
• The flexibility of remote work options.

How to apply

If you are a scrappy, business-savvy marketer who is passionate about driving revenue through data-backed strategies, we would love to hear from you. Please submit your application to join our team as we continue to build the future of fleet payments.