Washmen

Performance Marketing Manager

United Arab Emirates

On-site

Full Time

#Marketing

#Digital Marketing

#E Commerce

#SEO

#SEM

#Google Analytics

#Google Ads

#Manager

#Email Marketing

#Content Marketing

#Social

#Data Analysis

#Campaign Management

Washmen is looking for a Performance Marketing Manager

Full Time Senior On-site United Arab Emirates Marketing Digital Marketing E Commerce SEO SEM Google Analytics Google Ads Manager Email Marketing Content Marketing Social Data Analysis Campaign Management English

Company Overview:

Established in 2015, Washmen is a rapidly growing on-demand digital wardrobe care service in the UAE. Our

purpose is to liberate individuals from monotonous chores, enabling them to enjoy uninterrupted lives. With our

cutting-edge 45,000 sq ft facility and exceptional tech, we serve 60,000 loyal customers. We have garnered

multiple global and local awards, including the esteemed title of Most Innovative Laundry globally in 2022 by CINET

Milano.

Job Description:

We are looking for a data-driven Performance Marketing Manager to lead our digital marketing efforts and help us

achieve our business objectives. As a Digital Marketing Manager, you will be responsible for developing and

executing digital marketing strategies, managing online advertising campaigns, and overseeing all aspects of our

online presence.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer

acquisition, and retention.

• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Tiktok Ads,

Facebook Ads, and Instagram Ads to maximize ROI.

• Create and oversee content marketing initiatives, including blog posts, social media content, and email

campaigns.

• Monitor and analyze website and app traffic, user behavior, and KPIs to identify opportunities for

improvement.

• Collaborate with the creative team to produce engaging and visually appealing digital content, including

graphics, videos, and infographics.

• Stay updated with industry trends and best practices in digital marketing and implement innovative

strategies accordingly.

• Work closely with the SEO team to improve search engine rankings and optimize website/app content for

better visibility.

• Implement A/B testing and conversion rate optimization strategies to improve website and app

performance.

• Prepare and present regular reports and performance metrics to the management team.

Requirements:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.

• Proven experience as a Performance Marketing Manager or similar role, preferably in the e-commerce or

app-based service industry.

• Strong knowledge of digital marketing channels, including SEO, SEM, email marketing, social media

advertising, and content marketing.

• Proficiency in using digital marketing tools and analytics platforms such as Google Analytics, Google Ads,

Facebook Business Manager, and email marketing software.

• Excellent communication skills, both written and verbal.

• Creative mindset with the ability to develop engaging and innovative marketing campaigns.

• Strong analytical skills and the ability to interpret data and make data-driven decisions.

• Results-oriented and able to meet targets and deadlines.

• Familiarity with laundry industry trends and customer behaviors is a plus.

• Self-motivated, organized, and able to work independently as well as in a team.

If you are a passionate digital marketer with a proven track record of driving results in the digital space, we would

love to hear from you. Join our team and help us take Washmen to another level

Washmen

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Performance Marketing Manager at Washmen