Performance Marketing Manager
Remote
Full Time
#Marketing
#Customer Success
#Fintech
#Google Ads
#Paid Search
#Data Driven
#Campaign Management
#Testing
#Performance Marketing
#Consumer Insights
#ROI Analysis
We are Backflip, a venture-backed FinTech company dedicated to transforming the real estate investing industry. Our platform provides entrepreneurs with the technology, capital products, and data strategies they need to acquire and renovate single-family homes, ultimately helping to revitalize local communities. We are currently scaling our team of approximately 50 people following our recent $15 million Series A funding, and we are looking for a Performance Marketing Manager to join us on a full-time, remote basis. This is a unique opportunity to build our paid growth and digital marketing channels from the ground up while working directly with our Chief Marketing Officer.
Responsibilities
- Take the lead on performance marketing initiatives across Meta, Google, and other paid social channels to drive company growth.
- Collaborate with the CMO to establish acquisition budgets and define key performance indicators, while continuously monitoring spend to maximize revenue and minimize acquisition costs.
- Design and execute testing strategies for creative assets, landing pages, and campaign scaling to identify the most effective methods for moving users through the funnel.
Requirements
- A Bachelor's degree in a relevant field such as Marketing, Business, Statistics, Psychology, or Communications.
- Three to four years of experience in a quantitative marketing role, specifically managing strategy and execution for performance-oriented channels like Paid Search and social media.
- Proven ability to manage campaigns in-house, with a strong preference for candidates who have prior experience at a B2C startup.
- Deep analytical skills with a data-driven mindset, allowing you to assess campaign performance, understand consumer behavior, and iterate based on results.
- A proactive, collaborative, and execution-oriented mindset that aligns with our core values, including a bias for action and a passion for rapid testing.
What we offer
We believe in the power of flexibility and innovation, which is why we offer a fully remote work environment. This allows our team members to create where they feel most inspired while contributing to our mission of supporting real estate entrepreneurs across the country.
