Princesspolly

Performance Marketing Analyst

Australia

Hybrid

Full Time

#Marketing

#Digital Analytics

#Data

#Google Analytics

#Social

#Management

#Testing

#Data Extraction

#Research

#Database Marketing

Princesspolly is looking for a Performance Marketing Analyst

Full Time Mid-Level Hybrid Australia Marketing Digital Analytics Data Google Analytics Social Management Testing Data Extraction Research Database Marketing English Hybrid work

Princess Polly is a global fashion leader known for trend-driven, accessible apparel that dominates social media feeds and influencer hauls. Since our start in 2010, we have grown into one of the fastest-growing online women's fashion brands in the USA, and we are now seeking a Performance Marketing Analyst to join our team at our Burleigh Heads office in Australia.

Responsibilities

Develop and execute integrated online strategies that align with our marketing goals and key performance indicators.
Monitor and report on the performance of all digital marketing channels.
Analyze customer growth and behavior across our digital platforms.
Partner with channel leaders to optimize campaigns, ad groups, keywords, and creative assets.
Proactively identify new opportunities for channel growth.
Manage our performance analytics tools and Google Tag Manager, including tracking implementation and custom dashboard creation.
Collaborate with internal stakeholders on strategic projects and initiatives.
Lead workshops to help our marketing teams better understand key metrics and optimization techniques.
Assist in building long-term data strategies for our websites, product launches, and global campaigns.
Prepare regular reporting on digital performance metrics.

Must-haves

At least 2 years of experience working in a Digital Analytics environment.
Proven ability to create insightful reports and communicate data-driven findings effectively.
Strong technical proficiency in data extraction, database marketing, and data visualization.
Familiarity with online research tools, including social media platforms and behavior tracking software.
Hands-on experience with Google Analytics and social media reporting tools.
Practical experience with tag management and A/B testing methodologies.
A creative, problem-solving mindset that thrives on using data to think outside the box.
Fluency in English.

Benefits

Flexible working arrangements, including hybrid work.
Competitive salary package.
Access to a best-in-class parental leave and family planning program.
Exceptional employee discount program.
A stunning, newly renovated office located in beautiful Burleigh Heads.
Regular staff social activities and monthly birthday celebrations.
The opportunity to make a tangible impact on a fast-growing global business.

Princesspolly

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Performance Marketing Analyst at Princesspolly