Princesspolly
Performance Marketing Analyst
Hybrid
Full Time
#Marketing
#Digital Analytics
#Data
#Google Analytics
#Social
#Management
#Testing
#Data Extraction
#Research
#Database Marketing
Princesspolly is looking for a Performance Marketing Analyst
Full TimeMid-LevelHybridAustraliaMarketingDigital AnalyticsDataGoogle AnalyticsSocialManagementTestingData ExtractionResearchDatabase MarketingEnglishHybrid work
Princess Polly is a global fashion leader known for trend-driven, accessible apparel that dominates social media feeds and influencer hauls. Since our start in 2010, we have grown into one of the fastest-growing online women's fashion brands in the USA, and we are now seeking a Performance Marketing Analyst to join our team at our Burleigh Heads office in Australia.
Responsibilities
- Develop and execute integrated online strategies that align with our marketing goals and key performance indicators.
- Monitor and report on the performance of all digital marketing channels.
- Analyze customer growth and behavior across our digital platforms.
- Partner with channel leaders to optimize campaigns, ad groups, keywords, and creative assets.
- Proactively identify new opportunities for channel growth.
- Manage our performance analytics tools and Google Tag Manager, including tracking implementation and custom dashboard creation.
- Collaborate with internal stakeholders on strategic projects and initiatives.
- Lead workshops to help our marketing teams better understand key metrics and optimization techniques.
- Assist in building long-term data strategies for our websites, product launches, and global campaigns.
- Prepare regular reporting on digital performance metrics.
Must-haves
- At least 2 years of experience working in a Digital Analytics environment.
- Proven ability to create insightful reports and communicate data-driven findings effectively.
- Strong technical proficiency in data extraction, database marketing, and data visualization.
- Familiarity with online research tools, including social media platforms and behavior tracking software.
- Hands-on experience with Google Analytics and social media reporting tools.
- Practical experience with tag management and A/B testing methodologies.
- A creative, problem-solving mindset that thrives on using data to think outside the box.
- Fluency in English.
Benefits
- Flexible working arrangements, including hybrid work.
- Competitive salary package.
- Access to a best-in-class parental leave and family planning program.
- Exceptional employee discount program.
- A stunning, newly renovated office located in beautiful Burleigh Heads.
- Regular staff social activities and monthly birthday celebrations.
- The opportunity to make a tangible impact on a fast-growing global business.
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