Paid Media Strategist at ThirdLove

Who We Are

ThirdLove disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fitting Room® quiz and is one of the original brands to operate 100% direct-to-consumer. All design and R&D is done in-house, and our extensive and complex supply chain is fully managed by our team. Inclusivity is at the core of who we are and how we serve our customers and build our teams.

Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders: Dave Spector, Heidi Zak, and Ra’el Cohen, thought that was outdated too — so, in 2013,  they created ThirdLove — a third, better option, which doesn’t force us to choose between being sexy or comfortable. 

What Our Team Embodies

Our culture is collaborative, fast-paced, and data-driven, and we were most recently recognized with the Great Place to Work certification. This recognition is given to a very small percentage of companies who apply for it and determined by employees’ real-time reports of their company culture. Earning this designation demonstrates to us that our team at ThirdLove is  inspired by our mission, engaged in their everyday work, and enjoy partnering with our teammates and customers. If you want to impact millions of people, find your fit, and propel your career forward, we’d love to hear from you.

What We Are Looking For

The Paid Media Strategist is responsible for planning, executing, and optimizing digital advertising campaigns across various platforms to achieve measurable business goals. This role requires a blend of creativity, analytical thinking, and deep expertise in paid media to drive brand awareness, customer acquisition, and revenue growth.

What You Will Own And How You Will Make A Difference

1. Agency Management
• Manage all paid social agencies and paid display agency
• Manage CTV agencies and develop a point of view on a TV strategy
2. Campaign Strategy and Execution:
• In partnership with agencies, develop and execute comprehensive paid media strategies tailored to business objectives and target audiences.
• Manage campaigns across multiple platforms, including Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, AppLovin, and CTV and other programmatic networks.
• Define KPIs for success and align strategies with overarching marketing goals.
3. Research and Planning:
• Partner with the analytics teams to understand audience segmentation and persona development to inform campaign targeting.
• Perform keyword research, competitive analysis, and market trend assessments.
• Collaborate with internal teams to align paid media efforts with organic strategies and broader marketing campaigns.
4. Performance Optimization:
• Monitor and analyze campaign performance metrics (e.g., CTR, CPC, CPA, ROAS) to identify areas for improvement.
• Execute A/B testing on ad creatives, copy, and landing pages to optimize conversion rates.
• Adjust strategies based on data insights to continuously improve performance.
5. Collaboration and Creative Input:
• Partner with the brand team and agencies to develop a creative testing plan. 
• Work with brand and creative teams to ensure consistent branding and messaging.
• Coordinate with external agencies or vendors as needed to execute campaigns effectively.
6. Reporting and Insights:
• Generate detailed reports to evaluate campaign effectiveness and ROI, providing actionable recommendations.
• Present findings and insights to stakeholders, translating complex data into meaningful takeaways on a monthly basis.
7. Innovation and Learning:
• Stay informed on industry trends, emerging technologies, and platform updates.
• Experiment with new platforms, tools, and approaches to maintain a competitive edge.

You Have

• Bachelor’s degree in marketing, communications, advertising, or a related field.
• 3-7+ years of experience in managing and optimizing paid media campaigns.
• Proven expertise with platforms like Meta Ads Manager, Reddit, Pinterest, YouTube, AppLovin, CTV platforms, and programmatic networks.
• Strong analytical skills and proficiency in tools like Google Analytics, Looker, Measured or similar.
• Familiarity with SEO principles and how they intersect with paid media strategies.
• Advanced knowledge of Excel and other reporting tools; experience with marketing automation platforms is a plus.
• Exceptional project management skills, with the ability to handle multiple campaigns simultaneously.
• Strong communication and presentation skills.

Preferred Skills:

• Experience with e-commerce or lead generation campaigns.
• Knowledge of video and display advertising trends.
• Certification in Google Ads or Meta Blueprint is a plus.

ThirdLove Offers You

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products

Diversity

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.

Compensation

Annual base salary range of 70-90K