Paid Media Content Strategist at Heart & Soil Supplements

At Heart & Soil, we are on a mission to redefine premium nutrition by providing the world’s highest quality desiccated organ supplements. We believe in the power of animal-based nutrition to help people achieve radical health and vitality, and we source all our ingredients from regenerative, grass-fed farms. As a small, dedicated team, we are looking for someone who shares our passion for this cause and wants to help us end chronic disease by making nutrient-dense supplements accessible to everyone.

What is this role?

We are looking for a Paid Media Content Strategist to join our Marketing Growth team on a full-time, on-site basis in Austin. This is a mid-level position designed for a creative visionary who can bridge the gap between performance marketing and compelling storytelling. You will play a pivotal role in shaping how we present our brand to the world, directly influencing our customer acquisition efforts and overall product sales.

What will you do?

• Lead the development and execution of performance marketing concepts across platforms like Meta, TikTok, and X to drive sales and attract new customers.
• Act as a creative leader by balancing data-driven insights with artistic strategy, while maintaining a comprehensive database of messaging angles and performance metrics for every SKU.
• Partner with our Senior Media Buyer and creative teams to manage the full lifecycle of campaign production, from writing detailed creative briefs and wireframing landing pages to coordinating with video editors and on-camera talent.

What makes you a great fit?

You are a strategic thinker with at least 3 years of experience in a creative role, ideally within the paid media space. You have a deep understanding of the digital advertising landscape and know how to use analytics to refine your approach. To succeed here, you should possess the following:

• A proven track record of managing successful paid media campaigns and developing high-performing creative briefs.
• Expertise in short-form video content and a strong grasp of audience research and targeting.
• Exceptional communication skills and the ability to collaborate effectively with cross-functional teams, including design and production.
• High organizational standards and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Fluency in English.

What's in it for you?

Joining our team means you will have a direct impact on the health of our customers while growing your career in a supportive, high-performance environment. We offer a range of benefits to support your well-being and professional life:

• Comprehensive medical, dental, and vision insurance.
• 401k retirement plan.
• Paid time off.
• Unique perks including a lifetime gym membership, access to our HQ amenities, and the opportunity to join our annual team trips.