Mid-Level Inbound Marketing Analyst
On-site
Full Time
#Marketing
#Inbound Marketing
#SEO
#Google Analytics
#Manager
#Content Creation
At Arco, we are a team dedicated to transforming education through the power of our people. We believe that a diverse and inclusive environment is the foundation for happiness, engagement, and reaching our full potential. We value equality and recognize the unique contributions every individual brings to our collective purpose. We are proud to be an inclusive workplace where all positions are open to people with disabilities.
About the Role
We are looking for a Mid-Level Inbound Marketing Analyst to join our team in a full-time, on-site capacity. In this role, you will be the driving force behind our marketing strategies, focusing on lead generation, content creation, and data-driven optimization to help us reach our educational goals.
Key Responsibilities
- Collaborate closely with our Inside Sales team to manage lead intake, nurture existing prospects, and revitalize opportunities that have stalled in the funnel.
- Design and execute comprehensive Inbound Marketing strategies, which include building buyer personas, mapping customer journeys, and structuring our marketing funnel.
- Manage and optimize our digital marketing toolkit, including Google Analytics, Tag Manager, and Search Console, to track performance and implement effective SEO tactics like topic clusters and keyword research.
Requirements
- A completed degree in Marketing, Advertising, or a related field.
- Proven professional experience in Inbound or Growth Marketing.
- Proficiency with marketing automation platforms such as RD Station, Hubspot, or Mailchimp.
- Strong analytical skills with the ability to organize data into clear reports and a solid understanding of branding to create compelling content.
- Fluency in Portuguese.
Location
This position is based in Brazil.
Compensation and Benefits
We provide a comprehensive benefits package designed to support your well-being and professional growth, including:
- Medical and dental insurance.
- Extended maternity and paternity leave.
- Paid time off.
- Access to wellness programs.
Arco Educação
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