MarTech Integration Lead at Taco Bell

Taco Bell is a global icon born in California, now serving over 42 million fans every week through more than 8,200 restaurants. As part of the Yum! Brands family, we pride ourselves on being cultural rebels who challenge the status quo and push industry boundaries through innovation and inclusive, bold action.

Responsibilities

• Oversee the daily operation of our customer data platforms and onboarding systems, ensuring data hygiene and smooth technical execution.
• Translate high-level audience strategies into precise technical activations, including segment building and quality assurance across our media channels.
• Partner with internal data science teams and external agencies to calibrate measurement models, such as Marketing Mix Modeling, and ensure accurate data integration.
• Collaborate with cross-functional teams like Loyalty, CRM, and 3PD to ensure marketing offers are targeted effectively and launched on schedule.
• Maintain rigorous governance standards for taxonomy and audience refreshes to ensure compliance and consistency.
• Utilize SQL and other analytical tools to uncover trends, identify performance anomalies, and report on test-and-learn initiatives.
• Identify opportunities to automate workflows within our marketing technology stack to improve efficiency and reduce operational risk.

Must-haves

• Bachelor’s degree in a relevant field or equivalent professional experience.
• 6 to 8 years of experience in paid media, digital marketing, and the execution of marketing technology.
• Deep, hands-on expertise with customer data platforms and the ability to manage them from an execution perspective.
• Strong technical proficiency in SQL, data quality assurance, and business intelligence reporting tools.
• A solid understanding of measurement frameworks, including attribution, clean rooms, Marketing Mix Modeling, and Multi-Touch Attribution.
• Proven ability to act as a bridge between marketing, data engineering, and analytics teams.
• Excellent collaborative skills with the ability to communicate complex technical concepts to diverse business partners.

Nice-to-haves

• Familiarity with Python for data analysis.
• Experience with data visualization tools such as Looker or Power BI.

Benefits

The annual salary range for this position is $118,000 to $138,000, plus eligibility for a bonus.

• Hybrid work schedule with a flex day every Friday.
• Comprehensive medical and dental insurance.
• 401(k) plan with a 6% company match and immediate vesting.
• Paid time off, including vacation time and volunteer days.
• Generous parental leave and adoption assistance.
• Onsite amenities including a gym with fitness classes, childcare services, and a dining center.
• Relocation assistance for eligible candidates.