Marketing Systems Manager
Remote
Full Time
#Marketing
#Salesforce
#Solutions
#Data Management
#Project Management
#HubSpot
#Marketo
#Lead
#CRM
#Data Governance
#Data
For more than two decades, PointClickCare has served as the backbone of the senior care industry. We have built the most comprehensive dataset in the field, which gives us unmatched market density and allows us to create powerful connections across the healthcare ecosystem. By integrating with Collective Medical and Audacious Inquiry, we have established ourselves as an expansive, full-continuum care collaboration network. This allows care teams to access deep, real-time insights at every stage of a patient’s journey. We are looking for a Marketing Systems Manager to join our team and help us refine our lead lifecycle processes.
What you'll be doing
- You will manage the integration of third-party systems and launch new tools to support the marketing lead lifecycle, while building advanced capabilities to simplify workflows and improve reporting.
- You will oversee the integration of Salesforce with marketing automation platforms like Marketo and HubSpot, focusing on streamlining data movement and resolving sync issues.
- You will lead data management efforts by maintaining data quality, governance, and enrichment projects to ensure our targeting and segmentation remain accurate and effective.
What you'll bring
To be successful in this role, you should possess a strong background in marketing operations and a deep understanding of the B2B technology landscape. We are looking for the following qualifications:
- Four to six years of experience in marketing operations, preferably within an enterprise software environment.
- Expertise in Salesforce, including a preference for an Administrator certification, alongside proficiency in HubSpot or Marketo.
- A solid grasp of the B2B digital marketing ecosystem, lead lifecycle management, and funnel metrics.
- Strong project management skills with the ability to communicate technical requirements clearly across cross-functional teams.
- A degree, diploma, or relevant certification in Data Management, Analytics, Mathematics, or Computer Science.
- Fluency in English.
What you'll get
We are committed to supporting a flexible work environment and offer the following benefit:
- Remote work flexibility.
Pointclickcare
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