Marketing Systems Manager at Pointclickcare

For more than two decades, PointClickCare has served as the backbone of the senior care industry. We have built the most comprehensive senior care dataset in the market, which gives us unparalleled density and allows us to create connections across the healthcare ecosystem that are far more powerful than those found on any other platform. By integrating with Collective Medical and Audacious Inquiry, we have evolved into an expansive, full-continuum care collaboration network. Our mission is to provide care teams with immediate, real-time insights at every point in a patient's journey, and we are looking for a talented professional to help us continue this work.

The opportunity

As our Marketing Systems Manager, you will act as the primary subject-matter expert for our marketing technology stack. You will play a pivotal role in bridging the gap between our marketing department and our Salesforce teams, specifically focusing on perfecting the lead lifecycle and handoff process. We are looking for an accomplished professional who can integrate essential tools and leverage their creativity to optimize our marketing and sales operations. This is a full-time, remote position where you will have the autonomy to design solutions that drive efficiency and scale our programs.

A day in the life

• You will manage the integration of third-party systems and launch new tools to support the marketing lead lifecycle, while also defining processes for sandbox configuration and user acceptance testing.
• You will oversee the integration of Salesforce with marketing automation platforms like Marketo or HubSpot, ensuring data flows smoothly and resolving any synchronization issues.
• You will take ownership of marketing data quality, which includes managing data governance, imports, enrichment, validation, and list segmentation to ensure our lead data remains accurate and actionable.

Who you are

You are a seasoned professional with 4 to 6 years of experience in marketing operations, ideally within a B2B technology or enterprise software environment. You possess a deep understanding of the B2B digital marketing ecosystem and have a proven track record of designing processes that improve user adoption and system performance. Your technical toolkit includes:

• Expertise in Salesforce administration and best practices.
• Hands-on experience with marketing automation platforms such as HubSpot or Marketo.
• Strong proficiency in data management, project management, and lead routing technologies.
• A collaborative, service-minded approach to resolving conflicts and building relationships across departments like IT, sales, and product marketing.
• Excellent communication skills in English, with the ability to translate complex technical requirements into actionable project plans.

Why you'll love it here

We believe in fostering a flexible work environment that empowers our team members to do their best work. This role is fully remote, allowing you the freedom to contribute from anywhere. We are committed to an inclusive culture where every voice is valued, and we provide equal employment opportunities to all applicants. You will be joining a team that is passionate about leveraging data to make a tangible difference in the healthcare industry, and you will have the opportunity to work on high-impact projects that scale our global reach.