Marketing Specialist
60k - 70k USD
Hybrid
Full Time
#Marketing
#Education
#Tech
#Digital Marketing
#Campaign Management
#Data Analysis
#Testing
#Google Ads
At Zen, we are on a mission to revolutionize the education sector. Schools currently spend billions on agency staff, with a significant portion of those funds going to recruitment middlemen. We have built a digital alternative that connects schools directly with vetted teachers and support staff. Since our launch in 2017, we have successfully returned over £10 million to school budgets, which directly benefits teachers and students. We are looking for mission-driven individuals to join our hypergrowth startup and help us continue this impact.
The role
We are seeking a Marketing Specialist to join our team on a full-time basis. This is a mid-level position based in Vancouver, where you will work in a hybrid capacity, coming into the office one to two days per week. You will play a key role in our growth, and we are committed to supporting your personal and professional development as we scale.
Core responsibilities
- Plan, execute, and optimize paid marketing campaigns across digital channels including Google Ads, Meta, and Indeed.
- Analyze campaign performance data to generate actionable insights and implement A/B testing to improve conversion rates.
- Collaborate with our Sales, Product, and Engineering teams to align marketing initiatives with our broader business objectives.
Skills and experience
To be successful in this role, you should have 2 to 3 years of experience in digital marketing, campaign management, and data analysis. We value first-principles thinkers who can break down complex marketing challenges into structured solutions. You should be comfortable working in a fast-paced environment where you can manage multiple projects at once. Proficiency in Excel or Google Sheets, including pivot tables and VLOOKUP, is required. Experience with A/B testing, performance tracking, and ad platforms like Google Ads or Meta Ads is highly preferred. Familiarity with SQL, marketing automation tools, or data visualization platforms is considered a bonus.
Compensation and benefits
We offer a competitive salary range of $60,000 to $70,000 CAD. In addition to your salary, you will receive the following benefits:
- Equity compensation in the company.
- Paid time off, including 15+ days of vacation and 9 federal holidays.
- Comprehensive dental and vision insurance.
- A flexible, hybrid work environment.
How to apply
We are dedicated to building an inclusive culture where everyone is respected and valued for their unique perspectives. We encourage you to apply even if your background does not perfectly match every requirement listed above. We look forward to hearing from you and learning more about how your experience can help us continue to transform education.
