Marketing Specialist at Quisitive

High performing team members. Challenging projects. And a great place to work! This is what you can expect if you join the Quisitive team. Founded in 2016, Quisitive is a publicly traded, global Microsoft partner specializing in Microsoft platform and complementary technologies, custom solutions, and offerings that drive digital transformation and business value for enterprise customers. Our team of professionals has a long history of successfully delivering award-winning Microsoft solutions, and our culture of continual learning ensures that we remain committed to Microsoft’s long-term strategy. Quisitive was recently named the 2023 Microsoft US Health and Life Sciences AND Solution Assessments Partner of the Year.

What do we attribute our award-winning success to? The people we hire, of course! People don’t join the Quisitive team for a job. They come to Quisitive to build a career – to continue their infinite quest to learn; to deliver on the most innovative and exciting work of their lives; and to be part of a high-performing and fun culture. We’ll provide you the tools and leadership that you need to be successful, and let you do what you do best!

It is a very exciting time of growth for our Corporate Marketing Services team, and we are currently hiring a Marketing Specialist to play a crucial role in executing programs to expand our customer base, accelerate lead conversion and enhance market presence. 

This is a remote position however we prefer candidates local to Austin, TX, Dallas/Ft. Worth, TX, Chicago, IL or Phoenix, AZ.

What will my role be? 

As a Growth Marketing Specialist, you’ll collaborate with an established content marketing team to drive market expansion. Your responsibilities include executing programmatic motions, creating content and implementing strategies to enhance the customer experience and boost conversion rates. This role directly interacts with Quisitive's Marketing, Sales and Go-to-Market Leadership teams.  Duties will include:

1. Identifying Growth Opportunities: Responsible for spotting growth opportunities with existing accounts and proactively executing initiatives to enhance customer expansion and retention.
2. Implementing Growth Plans: Develop and implement growth strategies aligned with company objectives, focusing on customer revenue expansion & retention.
3. Programmatic Motions and Campaigns: Collaborate with sales to address customer pain points through sales enablement and targeted campaigns to foster growth and loyalty.
4. Marketing Automation: Utilize marketing tools for lead nurturing, campaign tracking and conversion rate improvement.
5. Enhancing Customer Experience: Create positive customer-facing experiences to drive account growth and loyalty. Develop and nurture a community to foster engagement and gather valuable customer feedback. Utilize Customer Voice surveys and feedback to inform marketing strategies, product development and sales cycles.
6. KPI Tracking: Measure and report on key performance indicators (KPIs) related to customer growth, including lead generation, pipeline development, conversion rates, customer acquisition costs, share of wallet and customer lifetime value.
7. Multi-Channel Marketing: Understand, create and manage multi-channel marketing campaigns across various platforms (email, content, social media, paid search, events, webinars.)
8. Content Creation and Proofreading: Write, edit and proofread copy for various marketing channels, ensuring a consistent brand voice.
9. Market Segmentation and Tailoring: Identify target segments and tailor marketing efforts and messaging effectively.
10. Cross-Functional Collaboration: Collaborate with sales, product, engineering and design teams.

 What's required?

• 5-7 years of experience working in marketing, sales or campaign execution roles in professional services, SaaS, data or Microsoft centric industries
• BS/BA degree in Business Administration, Marketing, or related field
• Ability to analyze data and use it to make informed decisions
• Collaborative experience with sales/account executive teams
• Experience creating and managing multi-channel marketing campaigns across various platforms (email, content, social media, paid search, events, webinars
• Strong communicator and storyteller- written, editing, verbal and visual
• Strong organizational & time management skills
• Desire to work in a team environment and ability to work across organization functional boundaries
• Creative and innovative thinker
• Self-sufficient, self-starter
• Strong understanding of customer growth strategies and B2B marketing principles
• Desire to work in a fast paced, highly productive team

What else would make me stand out?

• Experience in Microsoft professional services and/or B2B technology
• Experience with Account Based Marketing (ABM) campaigns
• Knowledge of Dynamics CRM, Zoominfo and/or 6Sense intelligent platform
• Knowledge of WordPress
• Knowledge of email/marketing automation technologies (Marketo, Dynamics, ClickDimensions, or a similar application)
• Previous marketing experience with a Microsoft Systems Integrator.

If you are passionate about marketing and working with great people that are committed to accomplishing amazing things, then apply today!

No agencies or third parties, and we are unable to offer visa sponsorships at this time.

About Quisitive

Built on a foundation of helping organizations drive innovation and business improvements, Quisitive (TSXV: QUIS) is rapidly achieving our vision of becoming the premier, global Microsoft partner as we continue to expand across North America and the world. Through our diversified business model, industry-aligned portfolio of IP solutions and complementary technology expertise, Quisitive harnesses Microsoft’s cloud platform ecosystem to generate transformational impact for enterprise customers to meet their business goals. Quisitive’s portfolio of industry-focused solutions accelerates time to market and addresses business challenges in healthcare, manufacturing, state & local government and performance management. 

With employees across the world, Quisitive embraces a diverse workforce to enable customers to achieve their objectives through the innovative use of technology – regardless of location.