Marketing Ops Lead
150k - 180k USD
Remote
Full Time
#Marketing
#Cybersecurity
#Insurance
#Marketing Automation
#CRM
#Data Analysis
#Project Management
#Communication
About us
Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines broad insurance coverage with a digital risk assessment and continuous security monitoring to help organizations protect themselves in today’s hyper-connected world.
Opportunities to make an impact with bold thinking are real - and happening daily.
About the role
Just as Coalition is redefining the possible for cyber insurance & security, the role will drive our tech stack and operations into the future. While we’ve built a strong foundation of tech and processes supporting our $1b+ cyber insurance practice, you’ll have the unique opportunity, and mandate, to drive innovation with AI and integrate our platforms under a CDP. You will also inherit a talented team of campaign operations and integration managers operating at a high level. Lastly, you will drive and scale the lead management capabilities underpinning our nascent cybersecurity SaaS business.
The ideal candidate will have domain experience in building out system architecture across marketing automation, CRM and other 1st and 3rd party platform and tool integrations. Experience with lead lifecycle management, lead source and attribution schemes and instrumenting data for clean reporting is also a must. If you relish in designing systems, setting direction and then rolling up your sleeves to get it done, you’ll love working here.Responsibilities
- Define the Marketing Operations roadmap, lead adoption, and review operational processes to drive accountability for Coalition’s overall go-to-market success
- Own Coalition’s marketing tech stack; manage the strategy, evaluation, strategic implementation, and maintenance of tools and technologies. Marketo and SFDC experience required.
- Lead a marketing ops team that is passionate about high quality results and collaborates cross-functionally with business and sales operations.
- Monitor and maintain data integrity and health within marketing systems of record. Manage, grow, and audit marketing database to power analytics, contact and account augmentation, and drive targeting and segmentation work
- Support the execution of marketing campaigns by driving coordination across various marketing functions. Own the systems and processes related to Coalition’s buyer's journey through campaign management.
- Define lead management and scoring criteria and operationalize the process through marketing automation systems. Collaborate with Marketing and Sales Operations to ensure an efficient and comprehensive lead routing process
- Oversee the evolution of measurement framework to measure marketing effectiveness, campaign execution, and spend allocation decisions. Work with cross-organization teams to develop analytics and build visibility across program performance
Skills and Qualifications
- Bachelor's Degree is required
- 7+ years of marketing operations experience at a fast-growing company
- 2+ years of management experience
- Experience operating marketing automation systems (e.g. Marketo), with a strong understanding of downstream integration with CRM (i.e. Salesforce), plus other tools
- Proficiency in data analysis/visualization tools (Looker) is a plus
- Fundamental interest in the operational underpinnings of marketing activities such as digital marketing, email marketing
- Excellent project management and communication skills
- Strong analytical skills and business acumen
- Proficiency in analyzing, setting priorities, and solving complex problems effectively
- Exceptional verbal and written communication skills
- Outstanding work ethic and sense of ownership and accountability
- Obsessive attention to detail
- Comfort with change in a fast-paced startup environment
Compensation
Our compensation reflects the cost of labor across several US geographic markets. The US base salary for this position ranges from $150,000/year in our lowest geographic market up to $180,000/year in our highest geographic market. Consistent with applicable laws, an employee's pay within this range is based on a number of factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, and/or geographic location. Your recruiter can share more on target salary for your location during the interview process. Coalition, Inc. reserves the right to modify this range as needed.
Perks
- 100% medical, dental and vision coverage
- Flexible PTO policy
- Annual home office stipend and WeWork access
- Mental & physical health wellness programs (One Medical, Headspace, Wellhub, and more)!
- Competitive compensation and opportunity for advancement
Why Coalition?
We’re a remote-first, mission-driven team committed to building a more inclusive culture with people of all different backgrounds. We trust our team members to take responsibility, share ownership, and put in the work to help us in our pursuit to solve digital risk.
Coalition’s exceptional growth stems from its ability to address real-world problems for organizations of all sizes and remain true to our founding values of character, humility, responsibility, purpose, authenticity, and inclusion.
We’re always looking for collaborative, inquisitive individuals to join #OurCoalition.
Privacy Notice
Coalition is committed to protecting your privacy and handling your personal information responsibly. We collect, use, and store personal information as necessary for the recruitment process and in compliance with applicable privacy laws and regulations in all regions where we operate. We want you to understand what personal information we collect, how we use it, and your rights regarding access, correction, and deletion of your data where applicable. Information submitted, collected, and processed as part of your application is subject to Coalition's Privacy Policy. For further details, please review our full Privacy Policy or contact us with any questions regarding how your information is handled.
Anti-Discrimination Notice
Coalition is proud to be an Equal Opportunity employer. Our policy is to provide equal employment opportunities to all individuals, without discrimination or harassment on the basis of any characteristic protected by applicable laws in each country where we operate. This commitment includes, but is not limited to, ensuring equal treatment in recruitment, selection, training, promotion, transfer, compensation, and all other aspects of employment. Coalition does not tolerate discrimination or harassment of any kind, and we are dedicated to fostering an inclusive and supportive workplace.
Accommodations
Coalition is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable laws and regulations in each country where we operate. Our policy is to support equal opportunity in the hiring process by considering qualified applicants regardless of disability or other protected characteristics, unless providing accommodation would impose an undue hardship or disproportionate burden. If you require accommodation to complete an application, interview, pre-employment testing, or participate in the selection process, please contact us at [email protected]. We also consider all qualified applicants, including those with criminal histories, in line with applicable laws and regulations in each jurisdiction.
To all potential candidates: Coalition primarily does not use third-party recruiting services. Potential candidates will only be contacted by Coalition, Inc. during the recruitment process. You can always verify any opportunity on our official careers page http://www.coalitioninc.com/careers.
To all recruitment agencies: Coalition does not accept unsolicited agency resumes. Do not forward resumes to our email alias, employees, or other physical or virtual organization locations. Coalition is not responsible for any fees related to unsolicited resumes.
Coalition, Inc.
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