Marketing Operations Specialist
On-site
Full Time
#Marketing
#IT Operations
#Automation
#Marketo
#Salesforce
#Power BI
#Marketing Automation
#Lead Management
#Data Analytics
#A B Testing
#Compliance
Who we are…
In a world of constant change, we're leading the charge towards truly autonomous enterprises. Our cutting-edge platform harnesses the power of automation and generative AI to revolutionize how businesses manage and optimize their IT operations.
We're not just adapting to digital transformation—we're accelerating it. Our solutions bring business and operations leaders together, unlocking new levels of innovation, efficiency, and scalability. We empower organizations to deliver superior customer experiences and drive revenue growth in an always-on, always-mobile world.
At ScienceLogic, we're building the foundation for Autonomic IT—a future where IT operations are self-healing, self-optimizing, and aligned perfectly with business objectives. Our team of visionaries is reshaping the $18B IT operations market, creating cost-optimized, efficient, and next-level capabilities for enterprises worldwide.
What we’re looking for…
With a commitment to excellence and a passion for innovation, we seek a skilled and experienced Marketing Operations Specialist to support our marketing efforts. Reporting to the Vice President of Corporate Marketing, you will be responsible for ensuring seamless integration of marketing technology, campaign tracking, and data-driven decision-making. You will play a critical role in managing Marketo, Salesforce, Power BI, and ensuring accurate lead flow and attribution.
We are looking for a detail-oriented and analytical Marketing Operations Specialist who is passionate about optimizing marketing performance through technology and data.
What you’ll be doing…
In this role, you will be responsible for the end-to-end execution and optimization of marketing operations, ensuring seamless campaign performance, data accuracy, and technology integration.
Marketing Technology & Automation
- Lead the optimization, and integration of Marketo, Salesforce, and other key marketing technologies.
- Maintain the marketing tech stack, ensuring seamless connectivity and operational efficiency.
- Implement advanced automation strategies, including lead nurturing workflows, segmentation, and scoring models.
- Conduct A/B testing and data-driven optimizations to enhance campaign performance and conversion rates.
- Evaluate and introduce new technologies and tools to enhance marketing efficiency and scalability.
Campaign Execution & Tracking
- Define and enforce best practices for campaign execution, ensuring alignment across corporate marketing and digital teams.
- Ensure accurate tracking and synchronization of all lead data across Salesforce and Marketo.
- Collaborate with demand generation and digital marketing teams to support high-performing multi-channel marketing programs.
- Oversee data governance, hygiene, and integrity to maintain a clean, accurate, and actionable database.
- Identify and resolve complex lead flow and campaign tracking issues proactively.
Data, Analytics & Reporting
- Develop and manage Salesforce and Power BI dashboards and reports to track marketing KPIs, pipeline contribution, and ROI.
- Analyze marketing performance metrics and provide strategic insights for continuous improvement.
- Own and enhance lead attribution models, ensuring accurate pipeline forecasting and reporting.
- Implement predictive analytics models to improve targeting, lead scoring, and engagement strategies.
- Deliver executive-level reporting and insights that influence decision-making.
Process Improvement
- Lead process automation and optimization initiatives to enhance marketing efficiency and scalability.
- Develop and implement standard operating procedures (SOPs) for marketing automation, lead management, and reporting.
- Ensure marketing operations comply with GDPR, CCPA, and Indian data privacy regulations.
- Partner with sales, digital marketing, and corporate teams to align marketing operations with business goals.
Qualities you possess…
- 6-10 years of experience in Marketing Operations or a related field.
- Expert proficiency in Marketo and Salesforce (certifications preferred).
- Strong experience in Power BI for reporting, analytics, and performance measurement.
- Proven ability to develop and optimize marketing automation strategies and workflows.
- Deep understanding of marketing attribution models, lead management, and data tracking.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
- Experience with compliance regulations (GDPR, CCPA, and Indian data privacy laws).
- Ability to troubleshoot and resolve marketing automation and CRM system issues.
- Exceptional organizational, analytical, and problem-solving skills.
About ScienceLogic
ScienceLogic is the global leader in hybrid IT monitoring for the network of everything. Over 20,000 global service providers, enterprises, and government organizations rely on ScienceLogic to significantly enhance IT efficiency, optimize operations, and ensure business continuity. ScienceLogic is the first monitoring solution to provide a comprehensive view of all IT components through a single pane of glass, whether they reside in a public cloud environment or on premises. With over 1,500 dynamic management apps and custom dashboarding capabilities, we deliver the scale, resiliency, and automation needed to simplify the constantly evolving task of managing IT resources, services, and applications.
