Marketing Operations Manager at TEGNA Inc.

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

Job Title: Marketing Operations Manager

Position Overview: We are seeking an experienced and detail-oriented Marketing Operations Manager to oversee and optimize our marketing technology stack, implement and track cross-platform marketing campaigns, and ensure seamless data flow to inform business decisions. The ideal candidate will have proficiency in Google Analytics, Mobile Measurement Partners (MMPs), marketing automation tools, and customer engagement platforms.

Key Responsibilities:

-Marketing Technology Stack Management:

-Oversee and optimize the integration and utilization of marketing tools, including Google Analytics, MMP, and Customer Engagement Platform, among others.

-Ensure seamless data flow and integration between systems such as CDPs, MMPs, and automation tools to support accurate tracking and reporting.

Campaign Implementation & Tracking: 

-Plan, execute, and monitor multi-channel marketing campaigns across various digital platforms.

-Implement tracking mechanisms, including tagging, tracking links, and UTM parameters, to monitor campaign performance and user behavior.

Data Analysis & Insights:

-Analyze marketing performance data to derive actionable insights and recommendations for campaign optimization.

-Develop and maintain dashboards and reports to monitor key performance indicators (KPIs) and provide visibility to stakeholders.

Collaboration & Training: 

-Work closely with cross-functional teams, including marketing, product, and analytics, to align strategies and ensure cohesive campaign execution.

-Provide training and support to marketing team members on best practices and effective use of marketing tools.

Process Improvement:

-Continuously assess and refine marketing processes to enhance efficiency, scalability, and effectiveness.

-Stay informed about industry trends and emerging technologies to ensure the marketing stack remains current and competitive.

Qualifications:

-Experience: Minimum of 5 years in a marketing operations or related role, preferably within a tech-driven or app-focused environment.

Technical Proficiency: 

-Expertise in Google Analytics, MMPs like Kochava or AppsFlyer, and customer engagement platforms like Iterable and Blaze.

-Hands-on experience with marketing automation tools and CDP platforms.

-Proficiency in campaign tracking methodologies, including UTM tagging, attribution models, and funnel analysis.

Analytical Skills:

-Strong data analysis capabilities with proficiency in tools such as Excel and data visualization platforms (e.g., Tableau, Looker, ThoughtSpot).

-Ability to translate complex data into actionable strategies and communicate findings effectively.

Project Management: Demonstrated ability to manage multiple projects and campaigns simultaneously, ensuring timely delivery and high-quality outcomes. 

Communication Skills: Excellent verbal and written communication skills, with the ability to present data and insights clearly to various stakeholders. 

Education: Bachelor's degree in Marketing, Business, Analytics, or a related field. Advanced certifications in relevant marketing tools are advantageous.

Preferred Qualifications:

-Experience in a mobile app-centric marketing environment.

-Familiarity with A/B testing methodologies and campaign experimentation.

Salary: $120 - $130K

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected] 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.