Marketing Operations Manager at TEGNA Inc.

At TEGNA, we serve local communities across the U.S. through trustworthy journalism and engaging content that helps people navigate their daily lives. We are looking for a Marketing Operations Manager to join our remote team and help us optimize our marketing technology stack and drive business growth through data-informed strategies.

Responsibilities

• Manage and optimize our marketing technology stack, including tools like Google Analytics, customer engagement platforms, and mobile measurement partners.
• Ensure accurate data flow and integration between systems to support robust reporting and tracking.
• Plan and execute multi-channel digital campaigns while implementing precise tracking mechanisms like UTM parameters and attribution models.
• Analyze campaign performance data to provide actionable insights and maintain dashboards for key stakeholders.
• Collaborate with product, analytics, and marketing teams to align strategies and improve overall campaign effectiveness.
• Refine marketing processes to increase efficiency and scalability while staying current with emerging industry technologies.
• Provide training and support to team members on best practices for our marketing tools.

Must-haves

• At least 5 years of experience in a marketing operations role, ideally within an app-focused or tech-driven environment.
• Expertise in Google Analytics, mobile measurement partners, and customer engagement platforms.
• Strong hands-on experience with marketing automation tools and customer data platforms.
• Proficiency in data analysis and visualization using tools like Excel, Tableau, or Looker.
• Demonstrated ability to manage multiple complex projects simultaneously.
• Excellent verbal and written communication skills in English.
• A bachelor's degree in Marketing, Business, Analytics, or a related field.

Nice-to-haves

• Experience working in a mobile app-centric marketing environment.
• Familiarity with A/B testing methodologies and campaign experimentation.
• Advanced certifications in relevant marketing technologies.

Benefits

The salary range for this position is $120,000 to $130,000 USD.

• Comprehensive medical, dental, and vision insurance options.
• 401(k) program with a company match.
• Disability and life insurance coverage.
• Generous paid time off and nine paid holidays per year.
• Access to virtual doctor appointments and annual therapy sessions.
• Fertility, surrogacy, and adoption assistance.
• Fully remote work environment.