Marketing Operations Manager at Crownpeak

About Crownpeak 

At Crownpeak, we provide a cutting-edge, composable Digital Experience Platform (DXP) that helps global enterprise and retail organizations enhance their digital presence and drive growth. Our platform enables the rapid creation of tailored digital experiences through the combination and orchestration of best-in-class content marketing tools, resulting in powerful customer engagement and long-term loyalty.

Our solution is unique in that it’s designed to streamline and accelerate marketing and IT workflows, allowing teams to efficiently deliver and manage end-to-end digital experiences to any touchpoint, device or channel from the start, faster than ever before.

Our mission is to revolutionize the digital landscape for global enterprises and retail organizations. We do this by providing a customizable and composable platform that seamlessly blends speed, simplicity, and adaptability in crafting unique, accessible digital experiences that align with the evolving needs of their customers. Our ultimate goal is to drive customer satisfaction and loyalty through unparalleled digital experiences.

Our vision is to transform the digital realm by crafting a platform that embodies speed, simplicity, and adaptability. We aim to empower businesses to effortlessly respond to the ever-changing demands of their customers, promoting inclusivity through exceptional digital experiences.

Join us and make an immediate impact in the digital world.

What’s the role?

As a Marketing Operations Manager, you will play a crucial role in optimizing our marketing processes and driving efficiency across the organization. The ideal candidate will have a strong background in marketing operations, with specific experience in Marketo and Salesforce platforms. You will be responsible for managing lead lifecycle, optimizing Marketo workflows, and ensuring seamless integration with Salesforce CRM.

What will you do?

• Develop and implement lead lifecycle and lead scoring strategies that align with best practices and drive efficiency
• Create and manage Marketo workflows, program templates and smartlists with a focus on efficiency and traceability
• Oversee opt-in compliance including GDPR, CAN-SPAM and CCPA, collaborating with business systems and revenue operations
• Collaborate with cross-functional teams to ensure alignment between marketing, revenue operations, and business systems
• Maintain data integrity within Marketo and Salesforce, including lead routing, campaign attribution, and reporting
• Generate best-in-class full funnel reporting to track channel, territory and campaign performance
• Provide training and support to marketing and sales teams on Marketo and Salesforce best practices
• Manage marketing tools such as Salesloft and Qualified, to meet the needs of the business
• Stay up-to-date with industry trends and best practices in marketing operations, automation, and technology

Who are you?

• Proven experience in marketing operations, preferably in a B2B SaaS environment
• Proficiency in Marketo marketing automation platform, including building campaigns, workflows, and smart lists
• Strong understanding of lead lifecycle management and marketing/sales funnel optimization
• Experience with Salesforce CRM, including data management, reporting, and integration with Marketo
• Excellent analytical skills with an innate ability to translate data into actionable insights and resolve issues efficiently
• Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams

It would also be a plus if you had:

• Marketo Certified Expert or similar certification
• Knowledge of additional marketing technologies and platforms, such as Salesloft, Qualified, LinkedIn Campaign manager and Google Analytics

Our Culture 

We offer competitive salaries, great colleagues and excellent benefits.

We strive for success, are always pushing to do better, and work with pride and purpose together. You can see them in action in all aspects of our everyday work.
Today we are a 350+ team headquartered in the US with offices in Colorado, London, Paris, Amsterdam, Dortmund, Sofia and Sydney.

Check out more about life as a Crownpeep on Linkedin and Instagram @crownpeak.

Crownpeak is proud to have a widely diverse team. We are committed to creating an inclusive environment where everyone, whoever they are, feels comfortable to be themselves and each person is valued for their skills, experiences, and unique perspectives.
Crownpeak celebrates all talents. All of our positions are open to people with disabilities and we give them the means and opportunity to express all of their skills.

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