Marketing Operations Manager at TextUs

TextUs is the leading conversational messaging platform for mobile-first customer interactions. We improve business outcomes by allowing organizations to have amazing, message-based conversations with their prospects, customers, and employees across their entire journey with the organization.

OVERVIEW

We are seeking an experienced Marketing Operations Manager to join our marketing team. In this role, you will be responsible for managing and optimizing the marketing tech stack to drive operational efficiency, improve data-driven decision-making, and scale our marketing efforts. You will ensure the seamless integration and functionality of our marketing tools, including HubSpot, Salesforce Sales Cloud, ChiliPiper, Outreach, Unbounce, Google Ads, Google Analytics (GA4), WordPress/WPEngine, no-code platforms (Webflow, etc.) and other key platforms. This role is critical to building, optimizing, and maintaining scalable marketing processes that support demand generation and revenue growth.

CORE RESPONSIBILITIES

• Manage Marketing Technology: Oversee the administration, integration, and optimization of marketing tools such as HubSpot, Salesforce Sales Cloud, ChiliPiper, Outreach, Unbounce, Google Ads, Google Analytics (GA4), and other related platforms to ensure proper data hygiene and accurate full-funnel tracking.
• GTM Execution & Campaign Optimization: Support the execution and optimization of marketing campaigns by ensuring accurate lead routing, nurturing, and scoring processes across platforms like Hubspot, salesforce, and more. 
• Process Automation: Identify areas of improvement in the marketing operations workflow and implement automation processes to enhance lead generation, lead nurturing, email marketing, and reporting. 
• Performance Reporting: Build and maintain real-time dashboards and reports that track key marketing performance indicators (KPIs) using tools like Google Analytics (GA4), Hubspot, and Salesforce, providing insights into campaign effectiveness, lead lifecycle, and overall marketing ROI.
• Landing Page Optimization: Manage and optimize landing pages using Unbounce and/or other platforms  to improve conversion rates and campaign performance.
• Data Integrity: Own the data management process, ensuring data quality, segmentation, and compliance with privacy regulations.

WHO YOU ARE

• Experience: Minimum of 5+ years of experience in marketing operations, with hands-on experience managing HubSpot, Salesforce Sales Cloud, ChiliPiper, Outreach, Unbounce, Google Ads, Google Analytics (GA4), and WordPress.
• Technical Expertise: Strong proficiency in marketing automation, CRM systems, data integration, landing page optimization, paid search, and workflow automation.
• Analytical Skills: Excellent analytical and problem-solving skills, with the ability to interpret and integrate data from Google Analytics (GA4) and other platforms, and provide actionable insights.
• Project Management: Strong project management skills, with the ability to prioritize tasks, manage multiple projects, and meet deadlines.
• Collaboration: Proven ability to work cross-functionally with marketing, sales, and technology teams to drive results.
• Certifications: Relevant certifications in HubSpot, Salesforce, Google Ads, or other marketing automation platforms are a plus.
• Preferred Qualifications:
  • Experience in demand generation and lead nurturing strategies.
  • Knowledge of additional marketing platforms (e.g., Marketo, Pardot) is a plus.
  • Knowledge or experience using Webflow or additional no-code website platforms is a plus. 
  • Familiarity with A/B testing, multivariate testing, and data-driven decision-making.
  • Experience in a high-growth SaaS environment is preferred.

EMPLOYMENT DETAILS

• Job Type: Full time
• Compensation Range: $100,000 - $120,000
• Location: Remote (US). Headquartered in Denver, CO
• Target Start Date: 3 weeks from offer date
• # hires for this role: 1
• Reporting to: Vice President of Marketing

By submitting your resume for this role, you consent to communication via text and email

INTERVIEW PROCESS

• Initial Phone Call w. HR (60 mins via Phone)
  • Topics: Culture, logistics 
• Interview w. Hiring Manager (60 mins via Zoom Video)
  • Topics: Culture, skills, role overview
• Interview w. Brand Director (60 mins via Zoom Video)
  • Topics: Culture, collaboration, technical expertise
• Rembrandt Assessment & Assignment (Self-Paced)
  • The Rembrandt assessment allows TextUs to assess how your personality fits within the role and the TextUs culture. 
  • The assignment is a take-home quiz to evaluate your knowledge and thought process related to key areas of marketing operations.
• Interview w. Cross Functional Team (45 mins via Zoom Video)
  • Topics: Culture, collaboration
• Q&A w. CEO (45 mins via Zoom Video)
  • Topics: You will come prepared with questions about the role, team, product to ensure this role is the best fit for you.

WHY TEXTUS

Our team members have a clear voice and an impact on the success of TextUs. We are a collaborative, learning and data-driven culture with an experienced and proven leadership team. 

TEXTUS BENEFITS INCLUDE

• Competitive pay
• Health / Dental / Vision Insurance
• HSA contributions
• 401K with company match
• Unlimited PTO
• Cell phone + internet reimbursement for $100/month.
• One-time $1,000 home office stipend once you’ve been with TextUs for 6 months
• Up to 12 weeks of Parental Leave 
• Holiday Schedule link here
• U.S. remote first with optional WeWork office space in downtown Denver, CO

TextUs does not discriminate based on race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, subcontractors, vendors, and clients.