Texas-original

Marketing Manager

United States

Hybrid

Full Time

#Marketing

#Demand Generation

#Content Strategy

#Paid Media

#SEO

#Content Creation

#Market Research

#CRM

#Google Analytics

#Graphic Design

#Canva

#Adobe Creative Suite

#Magento

Texas-original is looking for a Marketing Manager

Full Time Senior Hybrid United States Marketing Demand Generation Content Strategy Paid Media SEO Content Creation Market Research CRM Google Analytics Graphic Design Canva Adobe Creative Suite Magento English Medical insurance Dental insurance

At Texas Original, our mission is to create the highest quality medicine that changes people’s lives. We stand beside all who believe in safe, legal and effective access to this powerful medicine. As fellow Texans, we see this as our responsibility to take care of our neighbors. Our vision is to transform Texas through the power and the truth of medical cannabis. We work alongside physicians and their patients with current qualifying conditions to supply prescription cannabis that can change lives.

We are seeking a strategic, full-stack Marketing Manager with a strong background in demand generation and content strategy to join our team! As a Marketing Manager, you will support the growth of Texas Original through creative marketing campaigns, demand generation and content strategy.

The ideal candidate will have experience successfully creating demand by executing campaigns across several channels such as paid media, earned media, SEO and events. The candidate should also possess excellent writing skills and be able to adapt their writing style to suit different platforms and audiences.

Key Responsibilities

Work closely with the Director of Marketing to develop paid media campaigns that increase awareness and generate new leads, customers and revenue in a highly regulated industry

Perform daily administrative tasks to ensure the Marketing department runs smoothly

Write, review, edit and update content for company websites, social media platforms, marketing materials and email campaigns

Orchestrate digital content strategies across all online platforms

Assist in reports on marketing metrics (e.g conversion rates, reach and engagement levels, ROI)

Conduct market research to identify new revenue opportunities and report on research findings

Assist with proposals and presentations to senior leadership

Collaborate with internal departments to establish campaign objectives, complete tasks and identify and solve problems

Create advertising material (e.g. brochures and newsletters)

Help plan and execute marketing events

Monitor competitors’ marketing activities

What You'll Need to Succeed

Proven work experience as a Marketing Manager, Demand Generation Manager, Content Manageror similar role

Bachelor's degree in Marketing or relevant field

Excellent written and verbal communication skills with a strong attention to detail

Ability to manage multiple projects and meet deadlines in a fast-paced environment

In-depth understanding of marketing digital tools and techniques

Experience creating compelling content for printed materials,articles and websites

Strong analytical skills with a goal-oriented attitude

Experience with CRM softwareand website tools(e.g.HubSpot, Google Analytics)

Experience with graphic design tools (e.g. Canva, Adobe Creative Suite)

Proficient in Microsoft PowerPoint, Word and Excel

Experience working in a regulated industry a plus!

Magento 2 experience a plus!

List of Benefits

Medical, Dental, Vision

Telehealth - Medical

Telehealth - Mental Health Counseling

401 (k) with company matching

Paid Vacation

Paid Sick Leave

Paid Holidays

Bereavement Leave

Pre-Tax Flexible Spending Accounts

Basic Term Life Insurance and AD&D

Travel Reimbursement (if applicable)

Gym Reimbursement up to $50/month

& More

Texas Original is proud to be an Equal Opportunity Employer.

Texas-original

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