Marketing Manager at Frieda Health

At Frieda, we are on a mission to redefine how women experience the aging process. Since our founding in 2022, we have been building the first digital clinic dedicated to menopause, combining medical research with psychological expertise to provide the support and knowledge women deserve. We believe that aging should be embraced with vitality, and we are looking for passionate individuals to help us turn this vision into a reality through our innovative digital health platform.

What is this role?

We are looking for a Senior Marketing Manager to join our team on a full-time, remote basis. This is a leadership position where you will take charge of our online marketing strategy, campaign execution, and brand awareness efforts. You will play a pivotal role in shaping our presence in the female technology space, helping us grow our community and support women through their menopause journey.

What will you do?

• Develop and execute our comprehensive marketing strategy, including selecting the right channel mix, managing budgets, and exploring new platforms to reach our audience.
• Lead the creation of engaging marketing campaigns across all channels, overseeing everything from messaging and creative assets to copy for social media, newsletters, and our website.
• Drive business growth and brand awareness by collaborating closely with our C-level team to translate key company goals into impactful marketing initiatives and performance-driven results.

What makes you a great fit?

To succeed in this role, you should be an innovative thinker with a strong background in B2C marketing and a passion for the health and lifestyle sector. We are looking for the following qualifications:

• A Bachelor or Master degree in Marketing, Communications, or a related field.
• At least 3 to 4 years of experience in D2C marketing, with proven proficiency in managing channels like Meta and Google (SEA).
• Strong project management and stakeholder management skills, allowing you to work independently while aligning cross-functional teams with our product vision.
• Fluency in English and the ability to think strategically about long-term business growth beyond standard marketing KPIs.
• An independent, resolute personality who thrives in a fast-paced, early-stage startup environment.

What's in it for you?

We are committed to fostering your personal growth and providing the freedom you need to do your best work. When you join our team, you will enjoy:

• The opportunity to make a meaningful impact on society by revolutionizing women's health.
• A fully remote work environment with support for your home office setup.
• Collaboration with renowned serial entrepreneurs and leading researchers in the longevity field.
• A high degree of creative freedom and personal responsibility within a high-performing team.
• Access to an education allowance and clear paths for professional development.
• A vibrant team culture featuring regular events and off-sites.