Marketing Manager at Rockstar Games

At Rockstar Games, we create world-class entertainment experiences. 

Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.

Rockstar Games is seeking a Marketing Manager to assist in the growth of our business in Japan. This is a unique opportunity for a high performer to take on a pivotal role, with the ability to have a significant impact on the business. Reporting to the Senior Publishing Director (Asia), who is based in Singapore, you will work independently, supported remotely by the regional team, requiring you to be very driven and self-disciplined. The ideal candidate will have a deep understanding of Japanese players and a breadth of experience bringing Western products and live services to market.

You will represent Rockstar in Japan, serving as the key point of contact for the business. Additionally, this role includes oversight of all communications-related functions, supporting the local communications strategy to ensure alignment with our overall publishing initiatives. Your role will involve close collaboration with the Communications team to help define and refine Japan-specific strategies while acknowledging the complexity of the Asia region and limited local staffing. 

This is a full-time, in-office position based in our Take-Two Tokyo office. 

WHAT WE DO

• The Rockstar publishing team in Asia supports the growth of the business in Asia in addition to the day-to-day management of our regional markets.
• We collaborate closely with our regional Take-Two sales, operations, finance, legal, and Human Resources counterparts to support all facets of the Rockstar business in Asia.
• We manage product launches for high-profile console, PC, and portable video games, including live service titles. 

RESPONSIBILITIES

• Build and develop a roadmap that leads to enhanced awareness of our brand and products with Japanese players.
• Create tailored product marketing strategies, focused on messaging and positioning, for our titles in Japan.
• Work with our European and International counterparts to deliver best-in-class campaigns that resonate with Japanese players.
• Maintain and leverage relationships with local partners, including but not limited to media, first-party, agencies, and distributors.
• Maintain awareness of Japanese press and social media best practices.
• Establish relationships with the local gaming community and creators.
• Be our local expert on gaming and entertainment industry trends, technologies, and the competitive landscape.
• Support the execution of media, lifestyle, industry, and community events for the Japanese market. 
• Provide local insight on communications efforts to ensure campaigns resonate with Japanese players. Work closely with the Communications team to ensure synergy between marketing and communications strategies. 

QUALIFICATIONS

• Native-level Japanese, fluency in English (IELTS qualification or equivalent is a plus).
• Subject matter expert, with a Degree and/or 5+ years of professional experience in consumer marketing, preferably interactive entertainment. 
• Expertise launching and/or managing Western brands/IP in the Japanese domestic market.
• Deep knowledge of regional/cultural landscape differences and similarities in the gaming communities of Japan and North America.
• Detail and results-oriented self-starter with disciplined workflow practices.
• Strong presentation and organizational skills.
• A passion for video games, the landscape, and the industry. 

SKILLS

• Able to contribute toward strategic planning efforts while managing day-to-day domestic execution with excellence.
• A collaborative ethos working on multiple projects over extended periods, both in-person and remotely.
• Takes initiative and own projects from start to finish.
• Able to communicate effectively within a large organization.
• Creative thinker capable of analyzing marketing challenges and developing effective marketing solutions.
• Comfortable providing actionable insight from internal data and consumer research.
• Demonstrated success thriving in high-pressure, high-expectation roles, delivering exceptional results. 

HOW TO APPLY

Please apply with a resume and cover letter demonstrating how you meet the skills above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process.

Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar’s reasonable accommodation policies or process, or need to request an accommodation, please contact the Human Resources Department.                                   

If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.