Marketing Manager
On-site
Full Time
#Marketing
#Healthcare
#Dental
#Project Management
#SEM
#SEO
#Social Media
#Email Marketing
#PPC
#Google Ads
#Analytics
#Data
#Strategy Development
We are looking for a dedicated Marketing Manager to join Star Dental Partners in Plano, Texas. As a private equity-backed Dental Support Organization, we provide essential non-clinical support to dental practices across the Southeastern United States, and you will play a vital role in driving organic growth and expanding our patient base.
Responsibilities
- Design and carry out marketing strategies to support the growth of our individual partner practices.
- Lead B2C marketing initiatives and campaigns for 20 to 25 key practice locations.
- Focus on increasing new patient acquisition and improving patient retention rates.
- Review and interpret performance data at the location level to refine our marketing approach.
- Evaluate lead flow to identify and remove barriers to conversion.
- Develop digital content and strategies across SEO, SEM, email, and social media channels.
- Work closely with our digital, clinical, and operational teams to ensure our campaigns deliver measurable results.
- Oversee traditional marketing efforts, including direct mail, signage, and in-office materials.
Must-haves
- At least 5 years of professional marketing experience, ideally within a healthcare, dental, or multi-site retail environment.
- A Bachelor’s degree in marketing or a related field.
- Proven success in managing multi-site marketing operations and meeting key performance indicators.
- Strong ability to translate complex data into actionable, innovative strategies.
- Hands-on experience with SEM, SEO, email marketing, and social media management.
- Proficiency in using Google Ads, analytics tools, and PPC campaigns with a focus on localized tactics.
- Excellent written and oral communication skills, combined with strong project management capabilities.
Benefits
- Medical, dental, and vision insurance coverage.
- 401k plan with both pre-tax and Roth options.
- Paid time off, including company holidays, bereavement, and jury duty leave.
- Company-paid basic life and AD&D insurance.
- Access to an employee assistance program for you and your household.
- Voluntary insurance options, including disability, accidental injury, critical illness, and hospital indemnity plans.
- Pet insurance.
Tyree and D'Angelo Partners
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