Marketing Manager, Demand Generation
On-site
Full Time
#Marketing
#Demand Generation
#Lead
#Marketing Analytics
#CRM
#Marketing Automation
#Pardot
#6Sense
#Content Marketing
#SEM
#SEO
In the age of digital transformation, data has become increasingly vital to core business operations. But with so many cloud applications and platforms available today, data has become more decentralized than ever.
CData is the real-time data connectivity company. Our easy-to-use integration products allow users to work with their data where, when, and how they need it. With a robust library of real-time data connectors, users can access data from hundreds of applications, tools, and systems – on-premises or in the cloud.
CData is a global company, headquartered in Chapel Hill, NC with about 400 team members worldwide. More than 10,000 organizations rely on CData technologies to overcome data fragmentation challenges and unlock value from diverse, dispersed data assets.
CData is seeking two full-stack marketers to join our team and own the demand generation strategy for two of the fast-growing products in the CData family of tools. Each will be responsible for building the demand engine for either Sync or Connect Cloud, with goals around increasing top of funnel awareness, driving quality leads and trials, and optimizing conversion points throughout the marketing funnel.
The Marketing Manager, Demand Generation reports to the VP of Growth and Demand Generation, and will work closely with sales and product leadership, as well as product marketing, web, marketing operations and digital marketing teams to plan, execute and optimize demand generation programs across a variety of marketing channels.
Location(s): NC Research Triangle or East Coast preferred
Day-to-Day Responsibilities:
Responsibilities include but are not limited to:
- Define, build, and execute demand generation campaigns focused on driving highly-qualified leads to sales
- Find new channels for promoting Sync through organic and paid marketing tactics
- Coordinate with sales team to optimize lead volume and quality with the goal of generating high-value opportunities
- Build and optimize nurture programs for prospect, leads, trial users, and customers
- Work with a cross functional team to develop a content marketing strategy, building out a library of compelling resources to grow inbound leads and build market awareness
- Work with SEM and SEO team to define advertising strategy through Google AdWords, LinkedIn, Twitter, and other developer-focused ad platforms
- Work with cross-functional team to conduct A/B tests around increasing the efficiency and effectiveness of all marketing channels and then inform sales and product teams on the key learnings of each of these tests
- Measure, analyze, and report on funnel performance and deliver weekly performance updates to VP of Growth and Demand Generation.
Qualifications:
- 5+ years of experience planning and executing multi-channel lead generation programs (preferably for a B2B product)
- Ability to review marketing analytics (traffic, leads, conversions), report results to the business, and come up with data-driven action items, based on the results
- Experience in using (or exposure to) contact management systems, CRM, marketing automation platforms, and/or marketing databases – experience with platforms such as Pardot and 6Sense preferred.
- Experience creating and implementing proven successful demand creation, lead nurturing, pipeline acceleration, and trial optimization programs
- Demonstrated ability to multi-task and manage expectations in a fast-paced environment
- Creative, passionate marketer with desire to innovate and transform marketing practices and strategy
- High attention to detail and focus on quality output necessary
- Self-starter with proven ability to deliver results
Travel Required: None required
Benefits
- 11 Paid Holidays
- 20 Days of PTO
- Employer-paid Medical, Dental, and Vision plans (100% for employee, 50% for dependents)
- HSA with Company Contribution
- Employee Assistance Program
- 401k with 6% Immediately Vested Company Match
- Professional development opportunities
CData is not currently registered as an employer in the following states, and therefore, applicants from these states will not be considered: Alaska, Arkansas, California, Colorado, Connecticut, Delaware, Hawaii, Idaho, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Mississippi, North Dakota, Nebraska, New Mexico, Nevada, Oklahoma, Oregon, Rhode Island, Vermont, West Virginia, and Wyoming.
CData Software is an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable federal, state, or local laws.
CData Software - US
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