Marketing Manager, Demand Generation at CData Software - US

You will join CData, the real-time data connectivity company whose integration products help more than 10,000 organizations access and work with data from hundreds of on-premises and cloud sources. Headquartered in Chapel Hill, North Carolina, with roughly 400 team members worldwide, CData is looking for a Marketing Manager, Demand Generation to own the full demand engine for one of its fastest-growing products-either Sync or Connect Cloud.

What you'll be doing

• Design and run multi-channel demand generation campaigns that deliver high-quality leads and trials to the sales team while continuously improving conversion rates across the funnel.
• Identify and test new organic and paid channels, coordinate closely with sales and product teams to refine lead volume and quality, and build nurture programs that move prospects, leads, trial users, and customers forward.
• Partner with content, SEM, SEO, web, and marketing operations colleagues to shape messaging, run A/B tests, measure funnel performance, and deliver weekly insights that guide strategy and investment decisions.

What you'll bring

• At least five years of hands-on experience planning and executing multi-channel lead generation programs, ideally for B2B products.
• Strong command of marketing analytics-reviewing traffic, lead, and conversion data, translating results into clear reports, and turning insights into actionable next steps.
• Practical experience with CRM platforms, marketing automation tools, and marketing databases; familiarity with Pardot and 6Sense is a plus.
• Proven success creating and scaling demand creation, lead nurturing, pipeline acceleration, and trial optimization programs.
• Ability to juggle multiple projects, maintain high attention to detail, and deliver results independently in a fast-paced setting.
• Fluency in English.

What you'll get

We offer a competitive benefits package that includes 11 paid holidays, 20 days of PTO, employer-paid medical, dental, and vision coverage (100 % for you and 50 % for dependents), an HSA with company contribution, an Employee Assistance Program, a 401k plan with an immediate 6 % company match, and ongoing professional development opportunities.

This full-time, on-site role is based in the NC Research Triangle or along the East Coast. CData is currently registered as an employer in most U.S. states; applicants from Alaska, Arkansas, California, Colorado, Connecticut, Delaware, Hawaii, Idaho, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Mississippi, North Dakota, Nebraska, New Mexico, Nevada, Oklahoma, Oregon, Rhode Island, Vermont, West Virginia, and Wyoming will not be considered at this time.