DTEN

Marketing Lead

United States

Hybrid

Full Time

#Marketing

#Lead Generation

#Project Management

#Content Writing

#Salesforce CRM

#Marketing Automation

DTEN is looking for a Marketing Lead

Full Time Lead Hybrid United States Marketing Lead Generation Project Management Content Writing Salesforce CRM Marketing Automation English Hybrid work

About DTEN

DTEN, a developer of enterprise collaboration solutions, that is changing the way teams connect, communicate and collaborate. With highly integrated, AI-powered technologies, DTEN helps teams bridge global organizational challenges of time and place. DTEN solutions provide high quality real-time, interactive, face to face experiences for teams to work together, from anywhere in the world, in the most creative and efficient ways.

Overview

DTEN is seeking a talented marketer to execute lead gen effort and channel marketing strategy to support the growth of B2B sales. This is a unique opportunity to make your mark on a fast-growing business in the exciting and dynamic video collaboration space. The right candidate will have a results-driven approach to marketing and a resourceful, entrepreneurial spirit.

What you’ll Bring

You are someone who is dynamic, creative and willing to take on challenges and own the marketing function at DTEN.

You’re focused on achieving results and you rely on data to make better decisions.

You’re excited to hit the ground running and work collaboratively to build successful long-term relationships that raise Brand awareness, generate leads and grow revenue.

You have a deep sense of ownership and strong accountability for generating measurable results.

You have broad marketing skills including lead generation, partner events, excellent written and verbal communication skills and strong project management skills.

You are confident in repurposing and writing compelling marketing content for partners.

You can work effectively with a variety of personalities internally and externally.

Responsibilities

Responsibilities for Marketing Lead at DTEN

Develop, drive and implement channel marketing activities to drive brand awareness, increase channel sales and foster stronger relationships with key channel partners

The marketing manager must align sales goals with cost-effective, high-impact joint marketing activities to achieve maximum efficiency and ROI.

Develop DTEN promotional kits for channel partners to utilize across owned media, reseller websites and promotions

Support, plan and execute partner live/virtual events, email and direct marketing campaigns

Maintain online product data feeds (1WorldSync, AV-iQ, CDW, INSIGHT, B&H etc.) and ensure accuracy of online listings of 3rd party resellers

Manage reseller certification and channel education programs

Maintain partner portal with content updates, push notifications and partner calendar

Manage and track performance of Market Development Funds (MDF) with regular updates to show ROI

Provide market conditions updates, best practices, suggestions and ideas to enhance future activities

Own demand generation strategies, leveraging Linkedin, email marketing, and ABM campaigns to deliver a consistent pipeline of qualified leads and brand awareness.

Optimize lead funnels with detailed measurement, reporting, and iteration to achieve target conversion rates.

Collaborate with sales and product teams to ensure high-quality MQLs and alignment with revenue goals.

Minimum Qualifications:

Bachelor’s Degree in Marketing, Business, Communications or similar

4+ years of experience in B2B Marketing, channel marketing experience preferred

Detail oriented self-starter and deadline-driven with strong analytical skills

Successfully communicate effectively (verbal and written) with all levels of management, extended teams, and partners

Flexible team player that thrives in a fast-paced start-up environment

Hands-on experience building complex marketing programs and reporting on the results

Proficiency with the following software/tools:

Salesforce CRM, Electronic Data Interchange (EDI), Marketing automation tools and programs (Hubspot, Marketo, Salesforce Pardot, etc.)Proficiency with Canva, Asana, Wordpress.com or similar

DTEN

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