Peppy
Marketing Lead
Remote
Contractor
#Marketing
#Team Leadership
#Planning
#Email Marketing
#LinkedIn Ads
#Performance Analysis
#CRM
#Marketing Automation
#Project Management
Peppy is looking for a Marketing Lead
ContractorLeadRemoteMarketingTeam LeadershipPlanningEmail MarketingLinkedIn AdsPerformance AnalysisCRMMarketing AutomationProject ManagementEnglishRemote work
We are looking for an experienced Marketing Lead to join our Growth team on a 12-month fixed term contract. At Peppy, we are on a mission to improve healthcare and wellbeing for employees at over 200 global organizations, including companies like Microsoft, Meta, Disney, and JP Morgan. As a Series B company with $56 million in funding, we are growing fast and need a leader to help us reach our next milestones.
Responsibilities
- Lead and mentor a team of three direct reports, including our senior events manager, content manager, and graphic designer.
- Develop and execute integrated tactical plans across content, events, and digital campaigns to hit our MQL and pipeline targets.
- Manage hands-on delivery of key channels such as email marketing, LinkedIn ads, and trade partnerships.
- Analyze performance data to optimize campaigns and ensure efficient spending across all channels.
- Collaborate with our sales and SDR teams to ensure high conversion rates and alignment with business objectives.
- Provide regular reporting to the growth leadership team regarding performance metrics and strategic pivots.
Must-haves
- At least 5 years of experience in B2B marketing with a strong background in team leadership.
- Proven ability to manage multidisciplinary teams covering events, content, and creative functions.
- Deep expertise in building tactical plans that drive lead generation and pipeline growth.
- Strong analytical skills with the ability to interpret data and optimize performance in real time.
- Experience using CRM and marketing automation platforms, specifically HubSpot.
- Excellent project management skills and the ability to balance strategic planning with daily channel execution.
- Fluency in English.
Benefits
- Remote work flexibility.
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