Marketing Executive at Volkswagen Group Ireland

We are currently witnessing a transformative era in the automotive sector, where electric propulsion and autonomous, connected transportation are redefining how we move. As the Volkswagen Group pursues its ambitious NEW AUTO strategy, we are proud to serve as a primary catalyst for this evolution. Volkswagen Group Ireland functions as the national sales organization for six iconic brands, including Volkswagen, Audi, Skoda, SEAT, CUPRA, and Volkswagen Commercial Vehicles. With a 25 percent share of the Irish automotive market, we remain a central pillar of the industry, grounded in a commitment to innovation and progress. As the leading battery-electric vehicle brand in Ireland, we are looking for a dedicated Marketing Executive to join our team on a full-time, on-site basis to help us shape the future of mobility.

Key outcomes

• Coordinate integrated marketing campaigns by working closely with external creative and media partners.
• Manage the logistics of product launches, experiential activities, and various corporate events.
• Oversee brand ambassador relationships, including contract administration and vehicle coordination.
• Assist in public relations efforts and the management of our press fleet.
• Ensure all marketing communications strictly adhere to our brand guidelines, CI standards, and legal requirements.
• Maintain and update digital content across our website, social media channels, and email marketing platforms.
• Develop promotional assets, such as brochures and point-of-sale materials, to support our sales objectives.
• Track and report on campaign performance using specialized analytics tools.
• Serve as a primary liaison for retailer marketing teams to ensure consistent messaging across our national network.

Requirements

• Between 1 and 3 years of professional experience in a marketing capacity, preferably within the automotive sector.
• Strong creative abilities with a focus on high-quality copywriting and content production.
• Proven experience in event marketing and the ability to manage multiple projects simultaneously.
• Excellent communication skills and a collaborative approach to teamwork.
• Technical proficiency in marketing platforms, including CMS, CRM, email marketing software, and analytics tools.
• A comprehensive understanding of digital marketing strategies and social media management.
• Fluency in English.

How to apply

If you are passionate about the future of the automotive industry and wish to contribute to a market-leading brand, we invite you to submit your application. Please ensure your materials are submitted before the closing date of 6th February 2026. We look forward to reviewing your qualifications and discussing how your skills can support our mission to bring innovative mobility solutions to customers across Ireland.