Marketing Executive at Mintel

We are a global leader in market intelligence, helping businesses understand consumers and markets through our sophisticated research platform. As we continue to expand our influence, we are looking for a talented professional to join our APAC marketing team. This is a unique opportunity to shape our brand presence and drive strategic growth in the South Korean market while working alongside a dedicated team of experts.

About the Role

We are hiring a Senior Marketing Executive to join us on a contractor basis. This role is essential for driving our marketing initiatives and strengthening our brand positioning within South Korea. You will be responsible for implementing local strategies, managing media relationships, and ensuring our global campaigns resonate effectively with the local audience. This contract position is scheduled to run from March 1, 2025, through July 11, 2026.

Key Responsibilities

• Implement and execute marketing programs tailored to South Korea while building strong relationships with key media stakeholders to secure impactful coverage.
• Drive lead generation through targeted content marketing, SEO strategies, and the coordination of webinars, workshops, and trade shows.
• Partner with the commercial team to identify business challenges and provide integrated marketing and PR solutions that support our overall growth objectives.

Requirements

To succeed in this role, you should be a self-driven professional with a strong background in marketing and communications. We are looking for the following qualifications:

• A Bachelor’s degree, ideally with an overseas educational background.
• At least 3 to 5 years of experience in marketing, preferably within the B2B or market research sectors.
• Fluency in both Korean and English, with excellent verbal and written communication skills.
• A proven track record of planning and executing successful marketing and PR campaigns in South Korea.
• Proficiency in Microsoft Office tools, with experience using Salesforce and Marketo being a distinct advantage.
• Strong analytical skills and a data-driven mindset to help inform our strategic decisions.

Location

This position is an on-site role based in South Korea.

Compensation and Benefits

We value the expertise and dedication our team members bring to our mission. While we do not have specific salary information to share at this stage, we offer the chance to work in a high-impact environment where you can refine your strategic skills and contribute to the success of a global organization.