Marketing Director at Hello Alice

At Hello Alice, we are on a mission to ensure that every entrepreneur has the resources they need to succeed. As a Latina-founded company, we have built a vibrant community of 1.5 million business owners across the globe, providing them with the tools and connections necessary to launch and scale their dreams. We work closely with government agencies and enterprise partners to champion small and medium-sized businesses, ensuring that access to opportunity is available to everyone, including women, veterans, and people of color. Our team is fully remote, allowing us to bring together talented individuals from all over the United States to drive real change for the entrepreneurial ecosystem.

The opportunity

We are looking for a visionary Director of Marketing to join our leadership team and report directly to the VP of Business Development. In this executive role, you will be the architect of our comprehensive marketing strategy, overseeing everything from digital acquisition and web optimization to partner sales support. You will lead our marketing efforts for both small business and enterprise audiences, ensuring our brand remains a powerful force for growth. This is a chance to shape the narrative of a high-impact organization while mentoring a team dedicated to innovation and data-driven results.

A day in the life

• You will design and execute multi-channel digital strategies, including SEO, SEM, social media, and email campaigns, to drive meaningful engagement and customer acquisition.
• You will collaborate with our ecosystem partners, such as the NAACP and Bunker Labs, to build strategic initiatives that expand our reach and strengthen our partner sales pipeline.
• You will manage our marketing budget and team, utilizing advanced analytics to track KPIs and ensure every campaign delivers a measurable return on investment.

Who you are

You are a seasoned marketing leader with over 8 years of experience, including at least 5 years in senior roles where you mastered digital channels and partner ecosystems. You possess a deep understanding of the B2B landscape and have a proven track record of helping businesses grow. You are as comfortable analyzing complex data sets to optimize performance as you are mentoring a team and presenting strategy to executive leadership. You are fluent in English, highly adaptable to new technologies, and passionate about supporting the diverse community of entrepreneurs we serve.

Why you'll love it here

Joining Hello Alice means becoming part of a mission-driven, fully remote team that values inclusivity and innovation. You will have the autonomy to shape the future of our marketing efforts while working in a flexible environment that respects your work-life balance. We are committed to fostering a culture where your voice is heard and your contributions directly impact the success of millions of business owners across the country.