Marketing Copywriter at Goalbookapp-2

At Goalbook, our mission is to empower educators to ensure that every student, regardless of their background or ability, succeeds in the public school system. We build tools that help teachers and administrators improve instruction and support students with diverse needs. We are looking for someone who shares our passion for education and wants to help us tell our story through clear, impactful communication.

The role

We are seeking a Senior Marketing Copywriter to join our team on a full-time, remote basis. This is a vital position for someone who understands the K-12 special education landscape and has a proven track record of creating persuasive content in the education technology or agency space. You will be responsible for shaping our brand voice and ensuring that our messaging resonates with the educators we serve. While this role is remote, you should be prepared for occasional travel to participate in team events, onboarding, and professional development.

Core responsibilities

• Create engaging and persuasive copy across a wide range of formats, including digital marketing campaigns, web pages, social media, sales collateral, and customer success materials.
• Use data analysis to evaluate how your copy performs, allowing you to test hypotheses and make informed, evidence-based improvements to our marketing strategy.
• Take ownership of the copy creation lifecycle by establishing and managing efficient workflows that ensure accuracy, consistency, and high-quality output through diligent proofreading and editing.

Skills and experience

To be successful in this role, you should possess the following qualifications:

• At least 5 years of professional experience as a copywriter or content writer, ideally within an EdTech company, non-profit, or marketing agency.
• A strong, diverse portfolio that demonstrates your ability to write for various audiences and platforms.
• Exceptional project management and time management skills, with the ability to work both independently and as part of a collaborative team.
• A deep understanding of how specific word choices influence readers and a meticulous eye for detail regarding organization and file management.
• Fluency in English.

Compensation and benefits

We offer a salary range of 70,000 USD to 90,000 USD, which is determined based on your unique experience and location. In addition to your salary, you will have access to a comprehensive benefits package that includes:

• Medical, dental, and vision insurance coverage.
• Safe Harbor 401k matching.
• A flexible time off policy.
• Goalbook Family and Medical Leave.
• Goalbook Universal Basic Income.
• The opportunity to work with a dedicated, fun, and supportive team committed to your professional growth.

How to apply

If you are ready to help us advance our mission, please click the apply button to fill out our application form. You must address your cover letter to Patrick McLaughlin. Please ensure you upload both your cover letter and your resume, which should include links to your portfolio or professional website. We cannot consider applications that do not include these materials. We are an equal-opportunity employer and we strongly encourage candidates from all backgrounds to apply.