Marketing Coordinator at Form Health

Form Health is a virtual obesity medicine clinic delivering multi-disciplinary evidence-based obesity treatment through telemedicine. Obesity impacts more than 40% of the US adult population, and although historically only about 1% of patients received medical treatment for their disease, the field of Obesity Medicine is entering a period of rapid growth. Form Health provides high-quality expert care and leverages technology to enhance the patient experience. All Form Health patients work closely with their physician-led care team, which also includes advanced practice professionals and Registered Dietitians. Through our proprietary mobile app patients engage in regular video visits, as well as text messaging, photo journaling, digital data transmission, and customized educational materials. We hold ourselves to the highest standards of clinical care, and to treating every individual with empathy and respect. 

Founded in 2019, Form Health is a venture-backed innovative startup with an experienced clinical and leadership team. Our mission is to empower patients and be leaders in Obesity Medicine driving impact at a national scale. We are deeply invested in our core value to put patients first, and also deep

About the role:

The Form Health Marketing Coordinator will support the Marketing team’s growth and acquisition efforts across Business-to-Business (B2B) lead generation and nurturing initiatives, member activation campaigns, and brand awareness creation among potential patients. This individual will participate in a wide range of projects including digital marketing (website, email, paid advertising, etc), social media, marketing analytics, customer support, and event marketing. This role is a hybrid position with the expectation that the Marketing Coordinator will be at Form Health’s Boston headquarters at least 3 days per week, with some flexibility around scheduled days. 

The ideal candidate is a team player with exceptional interpersonal, organizational, and communication skills. He/she is eager to learn all things marketing and excited about working in a collaborative and fast-moving startup environment!

Key responsibilities include:

• Content Marketing 
  • Website
    • Demonstrate proficiency in Webflow (or similar platform) for content management, design updates, and ongoing maintenance
    • Possess a working understanding of HTML to facilitate basic website edits, content formatting, and troubleshooting
    • Build and publish new pages and landing pages based on marketing requirements, design specifications, and SEO best practices
  • SEO
    • Develop high-quality, SEO-optimized blog posts, website copy, and other content to support marketing objectives considering keyword research, content strategy, and brand voice
  • Email
    • Contribute to the development and execution of email campaigns to both B2B client and patient prospects. 
    • Work to include audience segmentation, development of compelling and personalized content, campaign development, definition of clear campaign objectives, A/B testing to optimize performance, and adherence to email marketing best practices.
  • Content Marketing Insights
    • Analyzing industry trends and market dynamics to create reports that support the team’s strategic decision-making
  • Social Media
    • Manage Form Health's social media presence across all platforms (LinkedIn, Meta, YouTube, and TikTok), including content scheduling, community engagement, and responding to comments and direct messages in a timely and professional manner.
    • Monitor social media trends, identify relevant opportunities, and contribute creative ideas for timely and engaging content, leveraging platform-specific features (e.g., trending audio, hashtags) to maximize reach and engagement
• Event Marketing
  • Assist in the planning, execution, and post-event analysis of marketing events, including conferences, webinars, and workshops.
  • Coordinate event logistics including venue selection, vendor management, shipments, etc. 
  • Support pre and post event marketing efforts to acquire and nurture leads.
  • Create event marketing materials, including invitations, presentations, and promotional content
• Marketing Analytics & Operations
  • Demonstrate proficiency in Google Analytics 4 (GA4) to track and analyze website traffic, user behavior, campaign performance, and key performance indicators (KPIs), providing regular reports and actionable insights to the team.

You’ll be successful in this role because you have:

• A college degree, ideally in Marketing, Communications, Healthcare Communications, or a related field.
• 1–3 years of proven experience in a marketing role, with a demonstrated track record of supporting successful marketing initiatives.
• Familiarity with marketing automation tools, CRM systems, and social media management platforms is a plus.
• A strong interest in marketing coupled with a proactive desire to learn and master multiple technology platforms and marketing tools.
• Exceptional organizational skills and a proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.
• An outstanding team player mentality with a demonstrated ability to collaborate effectively with colleagues across departments and contribute to a positive and supportive work environment.
• Excellent verbal and written communication skills, with the ability to articulate ideas clearly and concisely, and tailor communication to different audiences.
• Proficiency in Google Suite.
• A genuine passion for helping others and contributing to a mission-driven organization focused on improving patients’ health outcomes.

More about Form Health’s benefits:

• Competitive salary
• Comprehensive health benefits
• 401k program
• Flexible work schedules and paid time off
• Paid parental leave
• Ability to participate in Form4Form, Form Health's weight loss program available to all employees and their dependents

Form Health’s commitment to building a diverse, equitable, and inclusive work environment:

Form Health is committed to creating a culture and environment that celebrates diversity and inclusion, while fostering safety and belonging. This extends from our remote patient care to our corporate offices and everywhere in between. We are looking for team members who want to help us further our Diversity, Equity, and Inclusion (DEI) efforts and who share our attitudes for creating an inclusive, safe, and positive work environment.