Marketing Content Specialist at Fwf

We are looking for a Marketing Content Specialist to join our team in Grand Rapids, MI. At FWF, we have been a leader in the transportation and logistics industry since 2012. We pride ourselves on an award-winning culture that focuses on empowering our people and creating an environment of excellence. Beyond moving freight, we are dedicated to talent development and specialized industry training, consistently earning recognition as a top workplace. In this role, you will report to the Director of Marketing and Communications, playing a key part in elevating our brand through strategic content and multi-channel marketing initiatives.

Key outcomes

• Produce high-quality, creative content that aligns with our brand guidelines and supports our business objectives.
• Develop and execute marketing strategies across major social media platforms, including Instagram, LinkedIn, Facebook, and TikTok.
• Manage a strategic content calendar to ensure the timely delivery of materials across all channels.
• Create engaging content for internal communications, training, and employee onboarding.
• Support our sales teams by developing custom creative assets designed to drive conversion and outreach.
• Produce content for email and outreach platforms like Salesforce, Pardot, and Mailchimp.
• Stay current with social media trends, algorithms, and emerging tools to maximize audience growth and engagement.
• Assist with the planning and management of company events.

Requirements

• A bachelor’s degree in marketing, advertising, communications, graphic design, or a related field.
• Between 2 and 5 years of professional experience in a marketing role with a focus on content creation.
• Intermediate proficiency with Adobe Suite and Canva.
• Exceptional writing, editing, and proofreading skills, combined with a sharp eye for detail.
• Experience in capturing photo and video content for social media.
• Extensive knowledge of social media platforms and the ability to adapt to tight deadlines.
• A positive, proactive, and flexible approach to managing multiple projects in a fast-paced environment.
• An outgoing personality and a willingness to appear on camera.

Preferred qualifications

• Experience within the logistics or supply chain industry.
• Background in professional photography or videography, including motion graphics and animation.
• Familiarity with Salesforce or Pardot.
• Experience with project management tools such as Monday, Trello, or Basecamp.
• Proficiency with social media management platforms like Hootsuite or Sprout Social.

Compensation

We offer a competitive base salary based on your experience. Our comprehensive benefits package includes:

• Health, dental, vision, life, and disability insurance options.
• A 401(k) retirement plan with company match options.
• Paid time off, including holidays, sick days, and parental leave.
• Access to an employee assistance program and discount programs.
• Dependent Care Reimbursement Account.
• Discounted gym membership.

How to apply

If you are a creative professional ready to make a lasting impact, we encourage you to apply. Please submit your application to be considered for this opportunity to join our growing team.