Marketing Communications Manager at AlayaCare

• Part time 0.6 FTE / Fixed Term (9 month) Contract Role 
• Hybrid (2 days WFH and 1 day In-Office)
• Sydney, Melbourne or Brisbane location preferred 

 

AlayaCare is looking for a Marketing Communications Manager to take responsibility for executing our FY25 content and communications strategy and maintaining a consistent tone of voice across the ANZ region for AlayaCare.  

 

Does a competitive salary package, flexible hybrid work, bonus flexible benefits package and a fantastic team culture spike your interest? 

 

About AlayaCare 

 

AlayaCare is a mature SaaS scale-up, recently announced as one of Deloitte’s Fast 50 Tech companies, with a presence in Australia, Canada and the United States who are revolutionising the way aged and disability care is delivered for service providers. Our software offers a complete technology solution for community and residential care organisations.  

Focused on driving better outcomes for the aged care and disability care sectors, we are driven by our purpose of enabling the care we want our loved ones to receive in the place they call home. We have an open and transparent culture, our teams are highly diverse, and we are committed to a workplace where we all feel that we can be ourselves.  

 

About the role 

 
Reporting to the Director of Marketing, ANZ – the Marketing Communications Manager is a senior member of the ANZ Marketing team and will focus on executing engaging content that builds our brand, thought leadership and drives awareness of our SaaS solutions in the ANZ region. 

 

You will collaborate with our global content and PR team in addition to our local experts,to create omni-channel content.  Your excellent communication skills and storytelling ability will be used to simplify complex topics and connect with our target audiences across healthcare and aged care. 

 

More specifically, this role will: 

 

• Execute content and communication strategies that align with our brand and product goals for FY25, leveraging data & AI to boost content effectiveness 

• Create omni-channel content including website, social media, PR, case studies, etc. 

• Manage content performance across channels and drive optimisation 

• Build and execute PR strategy to generate earned media 

• Identify collaboration opportunities with AlayaCare partners 

• Actively produce thought leadership & educational content aligned to industry trends 

• Collaborate cross-functionally on content strategy and alignment 

• Oversee customer testimonials process 

• Own social media, communications strategy and thought leadership content 

• Support marketing projects and initiatives with communications advice 

 

About you 

 

• 7+ years' experience in a Communications or Content Manager role  

• Bachelor's Degree in Communications, Journalism, PR or business related discipline 

• Advanced communication and storytelling skills with ability to simplify complex topics 

• Ability to build relationships with media to generate earned media 

• Ability to create omni-channel content across formats and channels 

• Experience engaging senior stakeholders 

• Advanced data analysis and content strategy skills 

• Ability to develop print and digital content strategies 

• Research skills to validate claims and perspectives 

• Ability to manage multiple projects and deadlines 

• An adept Flexible work style – can work autonomously and collaboratively. 

• Provide recommendations to educate, build awareness and reputation. 

 

It would also be great if you have: 

• Experience in SaaS, Tech or Aged Care 

 

Why AlayaCare is a great place to work    

• Purposeful work – a chance to make a difference in aged and disability care in ANZ 

• Health and wellness activities, as well as happy hours and team outings 

• Competitive salary package  

• A ‘SuperFlex’ hybrid work policy – work from the office & from home 

• Wellness days to relax and promote mental health 

• An open, transparent and supportive culture 

• Focus on learning and development with budget for all employees each year 

• Flexible benefits package – choose your own from our broad offering  

 

If this sounds like you, apply today! As well as joining a great culture and a market leading company, you will be well placed to make a positive difference in the aged and disability care sectors in Australia and New Zealand.  

 

Better outcomes, better belonging    

Our team members are unique—like our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard.     

 

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.