Talon.One
Marketing Campaign Manager
On-site
Full Time
#Marketing
#Demand Generation
#SaaS
#Project Management
#Content
#Webinars
#ABM
#Martech Tools
#Analytics
Talon.One is looking for a Marketing Campaign Manager
Full TimeSeniorOn-siteGermanyMarketingDemand GenerationSaaSProject ManagementContentWebinarsABMMartech ToolsAnalyticsEnglishLearning budget
We are looking for a senior marketing professional to join our Demand Generation team and lead inbound campaigns that build thought leadership and generate qualified leads for our B2B SaaS platform.
Responsibilities
- Plan, execute, and measure global marketing programs across media publications, affiliates, associations, communities, and email.
- Develop creative ways to strengthen brand presence and thought leadership within retail and loyalty industry communities, professionals, and influencers.
- Manage demand-generation channels outside self-service platforms, including paid advertorials, content syndication, sponsored newsletters, joint webinars, and podcasts.
- Build and run Account-Based Marketing programs for different account tiers.
- Apply a test-and-learn mindset to continually optimize campaign performance.
- Prepare creative and content briefs for internal teams to ensure campaigns are executed smoothly and consistently.
- Collaborate with performance marketing and marketing automation teams to deliver integrated, full-funnel campaigns.
Must-haves
- Several years of experience in integrated B2B SaaS marketing focused on enterprise prospects.
- Strong project-management and prioritization skills with the ability to handle multiple campaigns at once.
- Hands-on experience running content syndication, direct media buys, advertorials, and joint activities with third parties.
- Proficiency with martech and analytics tools such as Looker, HubSpot, and Salesforce to track performance and inform strategy.
- Practical knowledge of Account-Based Marketing approaches.
- Experience briefing speakers for webinars and podcasts.
- Professional working proficiency in English.
Nice-to-haves
- Experience drafting content and understanding technical audiences.
Benefits
- Unlimited employment contract.
- 30 vacation days.
- International, collaborative work environment.
- Learning budget for professional development.
- Mental-health support resources.
- Flexible working conditions that encourage new ideas.
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