Marketing Campaign Manager at Talon.One

We are looking for a senior marketing professional to join our Demand Generation team and lead inbound campaigns that build thought leadership and generate qualified leads for our B2B SaaS platform.

Responsibilities

• Plan, execute, and measure global marketing programs across media publications, affiliates, associations, communities, and email.
• Develop creative ways to strengthen brand presence and thought leadership within retail and loyalty industry communities, professionals, and influencers.
• Manage demand-generation channels outside self-service platforms, including paid advertorials, content syndication, sponsored newsletters, joint webinars, and podcasts.
• Build and run Account-Based Marketing programs for different account tiers.
• Apply a test-and-learn mindset to continually optimize campaign performance.
• Prepare creative and content briefs for internal teams to ensure campaigns are executed smoothly and consistently.
• Collaborate with performance marketing and marketing automation teams to deliver integrated, full-funnel campaigns.

Must-haves

• Several years of experience in integrated B2B SaaS marketing focused on enterprise prospects.
• Strong project-management and prioritization skills with the ability to handle multiple campaigns at once.
• Hands-on experience running content syndication, direct media buys, advertorials, and joint activities with third parties.
• Proficiency with martech and analytics tools such as Looker, HubSpot, and Salesforce to track performance and inform strategy.
• Practical knowledge of Account-Based Marketing approaches.
• Experience briefing speakers for webinars and podcasts.
• Professional working proficiency in English.

Nice-to-haves

• Experience drafting content and understanding technical audiences.

Benefits

• Unlimited employment contract.
• 30 vacation days.
• International, collaborative work environment.
• Learning budget for professional development.
• Mental-health support resources.
• Flexible working conditions that encourage new ideas.