Marketing Campaign Manager
On-site
Full Time
#Marketing
#Demand Generation
#SaaS
#Project Management
#Content
#Webinars
#ABM
#Martech Tools
#Analytics
ABOUT THE ROLE:
You will be part of our Demand Generation team and responsible for developing and managing new inbound marketing strategies (outside of paid search/social) to drive thought leadership and lead volume for sales pipeline growth. We are looking for a marketer with expertise in online marketing campaigns, ideally with a background in the B2B SaaS world.
ONCE YOU ARE HERE YOU WILL:
- Own, plan, execute, project manage, and measure global marketing programs and campaigns, from inception to execution, across multiple channels (media publications, affiliates, associations, communities, email)
- Find creative ways to build an online presence to continue brand awareness and thought leadership by engaging retail & loyalty industry communities, professionals and influencers
- Plan and manage demand generation channels outside of self-service platforms (e.g., paid social/paid search). This includes paid advertorials on industry-focused websites, content syndication, advertorials, sponsored newsletters, joint webinars, podcasts, etc.
- Support building ABM marketing programs for different account tiers
- Maintain a test-and-learn approach and a bias for action to continually optimize and accelerate performance
- Deliver creative and content briefings for content and design teams to ensure integrated and efficient execution of campaigns
- Work closely with the performance marketing (paid social/paid search) and marketing automation teams to create an integrated full-funnel campaign approach.
WHAT YOU SHOULD BRING TO THE TABLE:
- Experience in integrated marketing and sales strategies, with a background in SaaS/B2B marketing focused on enterprise prospects
- Confidence in working across multiple projects at any given time and strong project management and prioritization skills
- Experience managing content syndication, direct media buys, advertorials, and joint activities with third parties
- Data-Driven Decision Making: Experience in using martech/analytics tools like Looker, HubSpot, Salesforce to measure impact and guide strategy
- Experience with ABM (Account-Based Marketing) approaches
- Experience with briefing speakers for webinars/podcasts
- Experience with content drafting & creating, plus understanding of technical audiences, are a plus but not mandatory.
WHAT WE OFFER:
- Unlimited contract
- 30 vacation days
- International, collaborative environment
- Learning budget at your disposal
- Mental health support
- Flexible environment where you can pitch in ideas
WHY YOU SHOULD WORK FOR US:
- The right attitude: modern methods and a diverse, creative workspace with an open and international culture
- Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team
- Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn
- A great environment: Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware
- High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees
Do you want this job?
We’d love to hear from you! Apply directly via the form below.
Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.
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