Marketing Automation Administrator at Parsec Automation Corp.

About Parsec 

Parsec Automation, LLC (Parsec) is a trailblazing creator and provider of manufacturing operations management software. Consistently recognized by organizations like Gartner and IDC, and a winner of numerous awards, including the Data Breakthrough Awards, American Business, and Best in Biz, Parsec exemplifies leadership in the dynamic, fast-paced manufacturing sector. 

With major companies such as Johnson & Johnson, Merck, Toyota, Proctor & Gamble, Eli Lilly, Hershey, Siemens, and DuPont leveraging its innovative TrakSYS™ platform to tackle even the most complex manufacturing challenges, Parsec’s solutions actively optimize efficiency, quality, and compliance at over 11,000 plants in more than 140 countries. Committed to customer success and driven by innovation, Parsec continues to fulfill its mission of making the management of manufacturing operations as simple as possible. 

Parsec is backed by BVP Forge, a $780M fund in partnership with the $20B Bessemer platform, which has backed industry-defining businesses such as LinkedIn, MindBody, Procore, Shopify, and Toast. 

 

Role Summary 

As a Marketing Automation Administrator, you will support email marketing execution, campaign reporting, and audience management for the Demand Generation team. You will own email operations within Pardot, ensuring compliance, audience segmentation, A/B testing, and performance tracking. Additionally, you will oversee marketing analytics and reporting, including ownership of Corral, our newly implemented analytics tool. While prior experience with Corral is not required, strong critical and analytical thinking skills are essential to extract insights and optimize marketing performance. 

This is a remote position open to candidates based in the United States. 

 

Responsibilities 

• Email Campaign Execution – Build and schedule email marketing campaigns, ensuring accuracy in audience segmentation and suppression lists. 

• Compliance & Best Practices – Maintain CAN-SPAM, GDPR, and other regulatory compliance across email initiatives. 

• A/B Testing & Optimization – Conduct subject line, CTA, and content tests to improve engagement rates. 

• Campaign & Marketing Analytics Reporting – Own campaign reporting and analyze key performance metrics (open rates, CTRs, bounce rates, unsubscribe rates) to identify areas for optimization. 

• Corral Tool Ownership – Manage and leverage Corral for marketing analytics and reporting (prior experience not required). 

• Basic Salesforce & Pardot Administration – Manage Pardot email lists, basic lead routing, and campaign integration with Salesforce. 

• Cross-Team Collaboration – Work with demand generation, creative, and sales teams to align email campaigns with larger marketing initiatives. 

 

Minimum Qualifications 

• 1-3 years of experience in email marketing, marketing automation, or marketing analytics. 

• Proficiency in Pardot (or a similar marketing automation platform). 

• Basic familiarity with Salesforce, including campaign reporting. 

• Strong analytical and critical thinking skills—ability to interpret data and provide insights to improve marketing efforts. 

• Experience with email best practices, including compliance and A/B testing. 

• Excellent organizational and communication skills. 

 

Skills 

• Marketing automation tools (Pardot, HubSpot, or similar). 

• Email performance tracking (open rates, CTRs, engagement). 

• Marketing analytics & campaign reporting. 

• HTML for email (basic-level proficiency is a plus). 

• Audience segmentation & list management. 

• Ability to analyze and interpret data for decision-making. 

 

Ideal Candidate Traits 

• Eager to grow in marketing automation and analytics. 

• Detail-oriented and thrives in a fast-paced environment. 

• Strong analytical mindset with a data-driven approach. 

• Critical thinker who can extract insights from data. 

• Team player with cross-functional collaboration skills. 

• Curious and proactive about email marketing and reporting trends. 

Benefits                                                     

• $80,000-$85,000 annual salary (base salary is commensurate with experience and adjusted based on geographic location) 
• Variable bonus based on company and individual performance
• 100% Company-paid health insurance premiums for employee
• Ability to work a remote schedule
• Flexible vacation time
• Outstanding team environment 

Location 

This role is 100% remote