Xby2

Marketing Associate

United States

Hybrid

Full Time

#Marketing

#Content Creation

#Digital Marketing

#SEO

#SEM

#CRM

Xby2 is looking for a Marketing Associate

Full Time Junior Hybrid United States Marketing Content Creation Digital Marketing SEO SEM CRM English Home office budget Professional development Wellness programs Hybrid work Paid time off 401k Medical insurance Vision insurance Dental insurance

X by 2 is an IT consultancy comprised of strategists, software architects, engineers, and designers. Through cutting-edge technology, advanced data analytics, and human-centric design, we help insurers and healthcare organizations meet the demands of today’s digital consumer.

As a Marketing Associate, you’ll join a small, high-performance marketing team, developing engaging content for digital and traditional marketing channels to elevate our brand and support lead generation and nurture efforts. We’re seeking a candidate with experience in B2B marketing, particularly at the intersection of technology and professional services, who thrives in a fast-paced environment and brings creativity, initiative, and attention to detail.

Key Responsibilities

Content Creation

Collaborate with designers and subject matter experts to produce content that is clear, engaging, and informative, breaking down complex healthcare and insurance technology topics for diverse audiences.

Stay informed on industry trends in insurance and healthcare technology to inspire new content ideas.

Write, proofread, and edit a range of materials, including case studies, articles, presentations, videos, press releases, email campaigns, social media posts, website copy, and ad copy.

Digital Marketing

Work alongside creatives and sales teams to execute targeted digital initiatives that generate qualified leads.

Assist in Planning, implementing, and managing SEO and SEM efforts using tools like Google Ads and Google Analytics.

Develop marketing campaigns and track engagement metrics using CRM tools such as HubSpot or Salesforce.

Monitor, nurture, and grow X by 2’s social media presence across platforms, including LinkedIn, Facebook, Twitter, Instagram, YouTube, and TikTok.

General Marketing Support

Use data and analytics to evaluate and improve marketing strategies and campaign effectiveness.

Support conferences and events through content creation and attendance as needed.

Collaborate with internal teams to address the marketing needs of sales, recruiting, and company culture.

Qualifications

Experience: 1–2 years of B2B marketing experience, ideally within small- to mid-sized technology, professional services, or related companies.

Bachelor’s degree in marketing, professional writing, communications, journalism, or English.

Strong writing, proofreading, and editing abilities.

Proficiency in Microsoft Office Suite (Adobe Suite is a plus).

Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and digital marketing tools (e.g., Google Ads, Google Analytics).

Excellent communication skills and an eye for detail.

Self-starter mindset with the ability to work both independently and collaboratively.

Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines.

Preferred Qualifications

Local to the Metro Detroit area.

Experience working in small or mid-sized organizations

Portfolio request

Please provide a link to your online portfolio or writing samples showcasing your long-form and short-form content work. We’re looking for a diverse range of work, such as articles, blogs, case studies, and other collateral, as well as digital examples like email campaigns and social media posts.

Work Environment and Culture

Collaborate and work with smart, talented people who share values of continually challenging, investing in and stretching themselves to new levels

Partner with senior marketing, business, and technology leaders to promote X by 2’s services, thought leadership and company culture

Each employee has a voice and is always encouraged to engage in shaping the company by sharing their interests, ideas and feedback

Perks

Home Office Reimbursement

Professional Self-Development Program

Health and Wellness Reimbursement

Professional Dress Allowance

Employees can also earn points through recognition, travel and more, to redeem for unique experiences.

Company-sponsored social events

Work-Life Balance

Enjoy a flexible hybrid work model, balancing remote work with time in the office

Paid time off for vacation, unlimited sick days (as needed) and holidays

Compensation

Annual raises and promotions based solely on individual performance and a compensation package that well exceeds the industry average for top performers.

401(k) with employer match

Insurance

Health (including prescriptions), Vision, Dental, Life, and Disability

Voluntary benefits package including telemedicine, PetCare, chiropractic, lab testing, and alternative medicine.

HSA with employer direct contribution

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Marketing Associate at Xby2