Marketing Associate at Xby2

X by 2 is an IT consultancy that brings together a diverse team of strategists, software architects, engineers, and designers. We specialize in helping healthcare organizations and insurers navigate the demands of the modern digital consumer by utilizing human-centric design, advanced data analytics, and cutting-edge technology. We are currently looking for a Marketing Associate to join our high-performance team in a full-time, hybrid capacity within the United States.

Key outcomes

• Develop clear and engaging content by collaborating with subject matter experts and designers to translate complex technology topics for various audiences.
• Produce a wide variety of materials, including articles, case studies, email campaigns, press releases, social media content, and website copy.
• Execute digital marketing initiatives alongside our sales and creative teams to drive lead generation.
• Manage and optimize SEO and SEM efforts using platforms such as Google Analytics and Google Ads.
• Utilize CRM tools like HubSpot or Salesforce to track campaign metrics, nurture leads, and monitor engagement.
• Maintain and grow our brand presence across social media platforms including LinkedIn, Instagram, TikTok, and YouTube.
• Analyze campaign performance data to refine our marketing strategies and support internal teams with recruiting and company culture initiatives.

Requirements

• One to two years of professional experience in B2B marketing, ideally within a technology or professional services firm.
• A Bachelor’s degree in communications, marketing, journalism, professional writing, or English.
• Exceptional skills in writing, editing, and proofreading.
• Proficiency with the Microsoft Office Suite and familiarity with CRM platforms and digital marketing tools.
• A self-starter mindset with the ability to manage time effectively, prioritize tasks, and work both independently and as part of a team.
• Excellent communication skills and a keen attention to detail.
• Submission of an online portfolio or writing samples that demonstrate your ability to create both long-form and short-form content, such as blogs, case studies, and social media campaigns.

Preferred qualifications

• Residency in the Metro Detroit area.
• Previous experience working within small- to mid-sized organizations.

Compensation

We offer a competitive compensation package designed to exceed industry averages for top performers, with annual raises and promotions based on individual performance. Our benefits include:

• 401(k) plan with an employer match.
• Comprehensive medical, dental, and vision insurance.
• Life and disability insurance coverage.
• Flexible hybrid work model.
• Paid time off for vacation and holidays, plus unlimited sick days as needed.
• Home office reimbursement and health and wellness programs.
• Professional development opportunities and a professional dress allowance.

How to apply

If you are a creative professional who thrives in a fast-paced environment and wants to help shape the future of our brand, we invite you to apply. Please submit your resume along with a link to your portfolio showcasing your best work to our hiring team.