Marketing Account Manager at Cogent Analytics

At Cogent Analytics, we believe that small and medium-sized businesses are the true backbone of our communities. Our mission is to foster growth and improve profitability for these organizations, which in turn enriches the lives of business owners and their families. We take pride in meeting our clients exactly where they are, providing the support they need to move forward and thrive. We are currently looking for a dedicated professional to help us continue this impactful work.

About the Role

We are seeking a Senior Marketing Account Manager for a Full Time position. In this role, you will be responsible for creating and executing comprehensive marketing plans while overseeing the quality of our work product. You will serve as a key advisor on best practices, ensuring the success of our clients by providing expert digital marketing and website insights. This position requires a strategic thinker who can monitor website analytics, maintain SEO integrity, and coordinate project workflows between our internal teams and our clients.

Key Responsibilities

• Act as the primary point of contact for clients, fostering strong professional relationships while understanding their unique business goals and competitive landscape.
• Develop and manage the execution of integrated marketing campaigns across digital, social, and traditional channels to drive measurable results.
• Monitor, analyze, and report on campaign performance and website analytics, providing actionable insights to optimize strategies and demonstrate return on investment.

Requirements

To be successful in this role, you should possess a strong background in marketing and a passion for digital strategy. Our requirements include:

• A minimum of 3 years of professional experience in marketing.
• A Bachelor’s degree in Marketing, Communications, or a related field.
• Proven expertise in SEO, SEM, and managing Google AdWords campaigns.
• Technical proficiency with web analytics tools such as Google Analytics, SEMRush, and GTMetrix.
• Hands-on experience with WordPress and a foundational understanding of web design and HTML.
• Strong project management skills and the ability to work as a self-starter with minimal supervision.
• Excellent verbal and written communication skills.
• Availability to work on-site at our corporate office in Greensboro, North Carolina, in coordination with our leadership team.

Location

This position is based in the United States, with a required presence at our corporate office located in Greensboro, NC.

Compensation and Benefits

We are proud to be an equal opportunity employer and deeply value the service and commitment of our veterans. We invite qualified individuals who are passionate about supporting small businesses to apply and join our collaborative team.