Fashion Nova
Manager, Retention Marketing
On-site
Full Time
#Marketing
#Email Marketing
#SMS
#Klaviyo
#GDPR
Fashion Nova is looking for a Manager, Retention Marketing
Full TimeManagerOn-siteUnited StatesMarketingEmail MarketingSMSKlaviyoGDPREnglish401kMedical insuranceDental insuranceVision insurance
Fashion Nova is a global leader in the fashion and lifestyle industry, known for our trend-to-market approach and massive social media presence. Since our founding in 2006, we have grown from a Los Angeles retail store into a multi-billion dollar e-commerce powerhouse that defines modern social commerce. We are looking for a Manager, Retention Marketing to join our team on-site in the United States to lead our email marketing strategy and deepen our connection with our millions of customers.
Responsibilities
- Own the end-to-end execution of email campaigns, including strategy, setup, daily monitoring, and performance reporting.
- Design and optimize customer lifecycle journeys, from initial onboarding to long-term retention, to minimize customer churn.
- Run rigorous A/B tests on subject lines, creative assets, copy, and send times to drive continuous improvement.
- Create personalized customer segments to deliver highly relevant content throughout the lifecycle.
- Collaborate with our marketing, content, and creative teams to overhaul existing flows and ensure all assets are scheduled for deployment.
- Maintain high standards for email deliverability and data integrity across all platforms.
- Perform detailed quality assurance on all outgoing communications, including links and segmentation logic.
- Analyze campaign performance data to provide actionable insights and strategic recommendations to leadership.
Must-haves
- At least four years of professional experience managing email and SMS marketing campaigns.
- Proficiency with Klaviyo or similar enterprise email platforms.
- Strong understanding of email marketing metrics and their application in strategic planning.
- Working knowledge of compliance standards, including GDPR and CAN-SPAM regulations.
- Exceptional attention to detail and a commitment to quality assurance.
- A bachelor’s degree or equivalent professional experience.
- Fluency in English.
- Ability to work on-site during core business hours, Monday through Friday.
Benefits
- Medical, dental, and vision insurance coverage.
- 401k plan with immediate vesting.
- Flexible Paid Time Off.
- Employee discounts on our fashion collections.
- Access to our Manager Training Academy and formalized career development paths.
- Weekly catered lunches and a fully stocked kitchen with snacks and drinks.
- Participation in our Fashion Nova Cares program and various team bonding events.
- Summer Fridays at our headquarters.
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