Manager, Retention Marketing
On-site
Full Time
#Marketing
#Email Marketing
#SMS
#Klaviyo
#GDPR
About Us
Fashion Nova is the world’s leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids and Beauty divisions. Renowned for delivering the most-wanted styles to millions worldwide, Fashion Nova earned the title of the Top 5 Most-Searched Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike.
Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online– powered by an innovative, social media-first marketing strategy.
Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of approximately $2 billion!
The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, 21 Savage, Saweetie, The Game, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner.
ROLE OVERVIEW
The Manager, Retention Marketing will oversee the Company’s creative email marketing initiatives that elevate our brand and captivate our customers. You will methodically optimize and experiment with different approaches, while leading ongoing campaigns and targeting different stages of the customer lifecycle.
The Manager, Retention Marketing will expertly test and elevate winning strategies and content in collaboration with our Marketing, Content, and Creative Teams. You will also partner with our Sr. Data Insights Analyst to identify key performance indicators (KPIs) and apply email marketing levers to crush performance goals.
KEY RESPONSIBILITIES
- Optimize all campaigns by testing subject lines, creative, copy, send time, etcetera
- Develop customer lifecycle campaigns from onboarding flows, to retention, while eliminating the risk of lapsing emails
- Develop customer segments that are integrated into our flow lifecycle with personalized content
- Overhaul existing flows based on strategy and collaboration with our marketing and content teams
- Develop email testing plans, report results, and provide recommendations for enhancement and elevation
- Drive an avid mobile-first approach to optimizing all email templates
- Analyze results of campaigns, generating reporting analytics with insights and recommendations for optimization
- Ensure the flawless engagement on all emails, including QA content, linking, segmentation, etcetera
- Own the end-to-end management of all emails (EXCLUDING CONTENT CREATION), including strategy, campaign setup, reporting, and daily monitoring
- Partner with cross-functional teams to ensure that all creative assets are approved and scheduled prior to deployment
- Support in maintaining email deliverability and integrity across all IPs using Return Path
ROLE REQUIREMENTS
- Four plus years of experience across email and SMS campaigns
- Experience working with Klaviyo and or Sailthru
- Experience with key email metrics to support and recommend innovative marketing strategies
- Knowledge in CAN-SPAM, GDPR and email best practices
- Impeccable attention to detail and quality assurance
- BA|BS degree or equivalent work experience
- English, additional language(s) an advantage
- Schedule of this position: Monday – Friday | Core business hours | Onsite
BENEFITS
- NEW state-of-the-art HQ upcoming in 2024!
- Formalized career paths
- Flat Management platform
- Manager Training Academy
- Creative Development Internship Program
- Fashion Nova Cares Program
- Flexible Paid Time Off (PTO)
- Medical, Dental and Vision Coverage
- 401k match, with immediate vesting upon eligibility
- Stocked kitchen with gratis snacks and drinks
- Weekly catered lunches
- Summer Fridays at Headquarters
- Team bonding events and programs
- Employee discounts
Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are steadfast in our commitment to equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations. We will continue to recruit, hire, train, and advance in employment qualified individuals in all job titles without regard to race, color, national origin, gender, sexual orientation, gender identity, religion, age, status as a protected veteran, criminal history, or status as an individual with a disability; and shall not discriminate against any individual, any such characteristic, nor any other classification protected by local, state and/or federal law.
#LI-ZM1
