Manager, Lifecycle & Retention Marketing at Kate McLeod

At Kate McLeod, we believe in the power of small, intentional moments. We create effective, nourishing products designed to turn daily routines into rituals of self-care. Our signature Body Stone, an innovative solid moisturizer that melts upon contact with the skin, serves as the cornerstone of our mission to bring everyday magic into our customers' lives. We are looking for someone who shares our passion for thoughtful beauty products to join us in deepening our connection with our community.

The role

We are looking for a Manager, Lifecycle & Retention Marketing to take ownership of the Kate McLeod customer journey. This is a full-time, mid-level position that offers a hybrid work environment. In this role, you will be the driving force behind our retention and loyalty initiatives, helping us refine how we engage with our customers to maximize their lifetime value and overall experience with our brand.

Core responsibilities

• Design and execute a comprehensive lifecycle strategy that utilizes email and SMS to drive replenishment, repeat purchases, and long-term customer loyalty.
• Revitalize our subscription program by identifying new incentives and data-driven tactics to increase acquisition, reduce churn, and improve the subscriber experience.
• Establish clear performance metrics and reporting frameworks to share insights with leadership, using A/B testing and deep data analysis to continuously iterate on our marketing efforts.

Skills and experience

To be successful in this role, you should possess a strong background in CRM and retention marketing, specifically within the consumer goods or beauty sectors. We are looking for a candidate who meets the following criteria:

• A bachelor's degree and 3 to 6 years of relevant experience in lifecycle marketing or CRM, with a solid grasp of both subscription and one-time purchase models.
• Advanced technical proficiency in Klaviyo, Shopify, and Google Analytics.
• A proven ability to translate complex data into actionable marketing strategies that drive measurable growth and customer engagement.
• Strong communication skills, allowing you to collaborate effectively across teams and influence stakeholders.
• A genuine passion for the beauty industry, with previous experience in a startup environment being a significant plus.

Compensation and benefits

We value the well-being of our team and provide a comprehensive benefits package to support you both personally and professionally. Our offerings include:

• Health, dental, and vision insurance.
• Paid time off and paid holidays.
• 401k retirement planning.
• A flexible hybrid work schedule.
• Exclusive employee discounts on our products.

How to apply

If you are excited about the prospect of shaping the customer journey for a brand that prioritizes intentional self-care, we would love to hear from you. Please submit your application to be considered for this opportunity. We are committed to fostering a diverse and inclusive workplace and encourage candidates from all backgrounds to apply.