Manager, Lifecycle Marketing
105k - 125k USD
Remote
Full Time
#Marketing
#B2B2C Marketing
#Marketing Automation
#CRMs
#Analytical Skills
At Pomelo Care, we are on a mission to fundamentally change how moms and babies receive care. Our team of clinicians, engineers, and problem solvers uses a technology-driven platform to provide evidence-based pregnancy and newborn support at scale. By engaging patients early and coordinating personalized virtual care, we are successfully reducing preterm births, NICU admissions, and maternal mortality. If you are passionate about using your skills to improve health outcomes and reduce costs, we would love to have you join our mission-driven team.
Role at a glance
We are looking for a Senior Manager, Lifecycle Marketing to join us on a full-time basis. This is a remote position, meaning you can work from anywhere. You will play a pivotal role in optimizing our patient enrollment funnel and shaping our growth strategies within a fast-moving, high-growth startup environment.
Your impact
- You will lead the execution and optimization of end-to-end, omnichannel marketing strategies across email, SMS, direct mail, and paid media to drive patient enrollment and long-term retention.
- You will define and prioritize multivariate A/B tests to refine our marketing journeys, using data to identify opportunities that increase conversion rates and decrease time to conversion.
- You will partner with our Data, Clinical, and Customer Success teams to build performance dashboards, ensuring our campaigns are compliant, effective, and perfectly aligned with our contractual and patient care goals.
What you'll need
We are looking for someone who is creative, scrappy, and comfortable navigating the ambiguity of a startup. You should have a strong command of the English language and the following qualifications:
- At least 4 years of experience in lifecycle, growth, or email marketing, specifically within a B2B2C context at a high-growth startup.
- Deep proficiency with marketing automation platforms and CRMs, such as Customer.io or Salesforce.
- Sharp analytical skills and a proven track record of using A/B testing to drive measurable performance improvements.
- A collaborative mindset and the ability to manage external agency relationships effectively.
Perks and compensation
The salary range for this position is $105,000-$125,000. Beyond your salary, we offer a comprehensive package designed to support your well-being and professional growth:
- Generous equity compensation.
- Unlimited vacation policy.
- Competitive healthcare benefits.
- Full remote work flexibility.
- Membership in the First Round Network, providing access to exclusive events, mentorship, and a community of peers.
